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Senior Executive, Communications (Mainland China & Taiwan Focused)

Hong Kong Tourism Board

  • Company Industries:Others

Job Information

  • Post Date:2022-06-16
  • Career Level:Middle
  • Location:Tin Hau
  • Yr(s) of Exp:6 years
  • Qualification:Degree
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing / Public Relations  Marketing - General / Support  Public Relations - Copy-writing  Othe
  • Benefits:Dental insurance, Double pay, Medical insurance, Five-day work week

Job Description

Responsibilities

Overseas Public Relations

  • To assist in formulating PR strategy and monitoring publicity results in responsible market(s)
  • To design theme, itinerary and provide ground assistance in media fam visits for generating positive coverage
  • To cultivate closer working relationship with HK-based Mainland and Taiwan media for generating positive coverage
  • To provide timely information & assistance to WWOs colleagues to market Hong Kong
  • To handle media enquiries of responsible market(s)

Project Management

  • To propose project ideas and implementation plan for maximising global/regional publicity; and to execute the project ideas and monitor results

Day-to-Day duties

  • To maintain an update database to keep track of the Mainland and Taiwan correspondents in HK; and to provide day-to-day support and assistance to Mainland and Taiwan PR counterparts
  • To update with the latest HK trend, attractions and tourism infrastructures and initiate new ideas to promote Hong Kong

Requirements

  • At least 6-year solid experience in the field of public relations, journalism, communications and/or promotions.
  • Knowledgeable in communications and marketing, as well as management on project.
  • Equipped with strong communication skills and business acumen to provide quality services in fulfilling corporate requirements.
  • Excellent command in both written and spoken English and Chinese especially Mandarin.
  • Excellent interpersonal skills and be proficient in identifying and resolving complex operational, organisational and staff issues.
  • Multi-tasking and be able to withstand stresses and strains.

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.

We are an equal opportunities employer. 

Company Info

Join the 2003/04 Tourism Orientation Programme and grow with the industry! Pave the way for a challenging career in tourism by expanding your industry knowledge and experience!

You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.

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