Responsibilities:

• Prepare annual marketing plan for arcade promotion and see through the execution of the plan. The plan should include regular festive event promotions, theme-based promotion to enhance arcade positioning (point c and d below), dovetailing arcade promotion with major events (point e below) and public mission events (point f below) at Cyberport, on-request promotion to support arcade leasing team for specific new/existing arcade tenants or arcade tenant prospects, etc.
• Prepare media plan integrating with overall branding/marketing strategy
• Enhance/reinforce arcade strategy for overall digital technology and specific theme of each arcade level
• Enhance/reinforce arcade positioning to differentiate Cyberport Arcade from other commercial arcades, including digital tech positioning, pet-friendly positioning, etc.
• Support Cyberport flagship events and cluster specific activities using CyberArena
• Support Arcade Leasing & Operation team to achieve footfall targets of arcade
• Manage daily arcade marketing operation and arcade marketing team
• Any other activities to promote Cyberport Arcade strategy
• Oversee the digital marketing channels and drive their growth including but not limited to Arcade website, social media channels and e-newsletter, etc
• Keenly aware of the current retail landscape, consumer trends and the competitive landscape.

Requirements:

• Degree in marketing, journalism, mass communications, public relations or related discipline
• Minimum 10 years in arcade marketing of which 3 or more years in management
• Experience in digital technology related business
• Track record in digital media promotion
• Experience in managing a marketing team
• Experience in government related organizat• Over 10 years in arcade marketing of which 3 or more years in management
• Experience in digital technology related business
• Track record in digital media promotion
• Experience in managing a marketing team
• Experience in government related organizat
• Strong communications, problem-solving and interpersonal skills
• Excellent time management and able to manage multiple projects concurrently -A relationship-builder and team player with Excellent interpersonal and negotiation skills
• Excellent command of written and spoken English and Chinese (Cantonese and Putonghua)
• Outstanding project management and organisational skills
• Able to work effectively under pressure and deliver high quality work under tight deadlines/ schedules
• Detail-oriented with exceptional strengths in multi-tasking
• A self-motivated team player with Strong can-do attitude
• Creative, analytical and well-organized

This position is on a 1-year contract.

We offer competitive package to the right candidate. Interested parties please click "apply now" to apply on or before 25 July 2022 in confidence with full resume in Word format, stating present and expected salary, available date and quote the reference.

Applicants who do not hear from us by 25 July 2022 may assume that their applications are unsuccessful.

Further information about the Cyberport is available at http://www.cyberport.hk/

Personal data collected will be treated in the strictest confidence and only be used for recruitment-related purpose.

Cyberport is a creative digital community with more than 1800 community members. It is managed by Hong Kong Cyberport Management Company Limited which is wholly-owned by the Government of the Hong Kong Special Administrative Region. With a vision to build a legacy of entrepreneurial excellence that establishes Cyberport as a leading global innovation and technology hub, Cyberport is committed to facilitating the local economy by nurturing digital industry start-ups and entrepreneurs, driving collaboration to pool resources and create business opportunities, and accelerating digital adoption through strategic initiatives and partnerships and venture capital investment. Equipped with an array of state-of-the-art tech facilities and a cutting-edge broadband network, the Cyberport campus comprises four Grade-A office buildings, a five-star hotel, and a retail entertainment complex.