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CRM & Marketing Assistant (Part Time)

Dr Martens Airwair Hong Kong Limited

  • Company Industries:Wholesale / Retail

Job Information

  • Post Date:2022-06-15
  • Career Level:Entry Level
  • Location:Not Specified
  • Qualification:Degree
  • Employment Type:Part Time, Temporary, Internship
  • Job Function:Marketing / Public Relations  Marketing - General / Support

Job Description

THE GIG     

Dr. Martens is an iconic brand that sells to consumers in more than 60 countries. The first boot was born on 1 April 1960 in Wollaston, England, and was so called the “1460”.

The 1460 boot began the brand’s journey to become one of the most recognised footwear brands in the world. Our products are worn by a diverse consumer base who use Dr. Martens boots and shoes as a symbol of their individual self-expression. Dr. Martens operates across three geographic regions: EMEA, Americas and APAC. Our product segments include Originals, Fusion, Kids and Casual and a complementary range of Accessories.

  • Maintain CRM and membership database
  • Act as the data master of all channels, in data cleaning, tracking, extracting and reporting
  • Prepare regular CRM reports and social listening insights
  • Support data-driven, segment-focused campaigns and marketing automation journeys to build customer loyalty
  • Conduct market research and analysis
  • Support audience selection for clienteling initiatives across DTC Retail and E-Commerce
  • Assist PR, Digital contents creation, and local channels management
  • Plan and maintain local social channels incl. Facebook and Instagram, track digital ads such as social ads and display ads
  • Gather insights and research what's trending across social media and the digital world

THE STUFF THAT SETS YOU APART

  • Pursuing a Bachelor Degree in any discipline
  • Passionate about the latest marketing trend and insights
  • Good communication and interpersonal skills
  • Motivation to work independently and also as a team player
  • Positive attitude, open-minded, not afraid to take initiatives
  • Proficiency with the Microsoft Office suite (Excel, PowerPoint, Word, Outlook)
  • Excellent command of written and spoken English and Chinese (Cantonese and English)

Company Info

Alternative Footwear. Rebellious Self Expression.

At Dr. Martens we have one simple ambition. To be the leading and most respected alternative footwear company in the world.

Our heritage is firmly rooted in our courage to empower self-expression, to embrace and celebrate our differences. We have proudly evolved from being a workers boot to creating iconic design statements in music, gig, festival and youth cultures (to name but a few). The stage is now set for us to grow our business and we have big plans. The next chapter will see our presence in Asia significantly increase and our retail operations expanded to showcase our brand and product range.

With over 1200 team members globally (and growing) our people create the essence of our brand and purpose. We are serious about building environments where people can express themselves and perform to their highest potential.

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