Job Purpose
To develop and implement effective marketing plans to generate quality traffic and spending to maximize tenant turnover growth at both local and tourist markets.

Key Responsibilities

• Plan and execute monthly/festive programs and activities.
• Implement effective and efficient O2O, interactive and digital initiatives, in supporting the overall branding, traffic and sales.
• Effective content curation which matches with the retail leasing portfolio strategy.
• Proactively liaise with strategic partners on tactical campaigns to drive new customers and work with tenants on driving special offers and value-added services to shoppers.
• Develop detail tactics and ensure excellent execution of marketing programs that generate traffic, stimulate shopper spending to maximize tenant turnover growth and support retail portfolio strategy.
• Ensure seamless communication with vendors and internal departments (eg. Leasing and Property Management) which drive excellent execution.
• Regularly assess effectiveness of marketing program. Carefully keep track on marketing expenses by program and ensure within plan or latest forecast.
• Collect, compile, analyse and share market intelligence on macro-trends, consumer behaviour and activities of competitive shopping malls.
• Constantly looks for innovation in program execution from promotional tactic to new medium and creative approach.

Skills, Qualifications and Experience Requirements

• Degree holder with at least 6 years’ marketing and communications experience.
• Experience in shopping malls and/or retail marketing would be a definite advantage.
• Good connection with strategic partners, e.g. banks, online payment platforms.
• Proven track record of 3rd party co-op campaigns on driving new database and sales opportunity to the business.
• Strong analytical and problem-solving skills, mature, self-motivated and result-oriented
• Strong communication, interpersonal, project management and data analysis skills.
• Self-initiative, creative and detail-oriented.
• Strong sense of responsibility and eager to learn.
• Good in both written and spoken English and Chinese.
• Willing to work on weekends and public holidays.

An attractive remuneration package will be offered to the right candidate. Interested parties please press "Apply now".

Hysan is an equal opportunity employer.  All information collected will be kept in strict confidence and used solely for recruitment related purposes within the Hysan Group Companies.

You may get to know more about us through www.hysan.com.hk

Hysan Development is a public-listed property investment, management and development company in Hong Kong with a major portfolio in high-quality office, retail and residential properties. We are also one of the leading commercial landlords in the prime office/retail Causeway Bay district. We now invite high calibre candidate to join us.