Our client is a leading well-known FMCG company.  To cope with their business needs, the company is currently looking for a Head of Digital Marketing to join their team. 

Responsibilities:

• Responsible for managing digital projects involving emerging technology capabilities in programmatic media buying, CRM, Social listening, B2C e-Commerce, analytics, content (social, search) for the brands of the group
• Plan and implement digital marketing strategies and projects (performance, growth, acquisition) in the region that are aligned with overall marketing strategies to acquire/partner brands and retailers to utilize and connect through the marketplace
• Manage digital marketing analytics to drive site traffic to the participated EC platforms and drive conversion, and conduct performance analysis to ensure the campaign and objectives are met
• Enhance consumer experience throughout the journey across PESO channels and different touchpoints
• Work closely with digital agencies to ensure the digital marketing objectives and strategies, plans are well communicated with the goal
• Keep up-to-date digital marketing tools in order to maximize campaign efficiency and e-commerce performance

Requirements:

• University Degree Holder or equivalent
• 10+ years of relevant experience with at least 5 years in managerial and supervisory role in the consumer products field with proven successful track record.
• Data-driven marketer with an excellent track record in driving the conversation
• Excellent communications, interpersonal skills, team management and collaboration
• Solid experience in digital marketing, digital advertising, social media, e-Commerce and performance marketing
• Hands-on digital experience knowledge and experience, such as SEM, SEO, digital advertising, digital projects and social media
• Fluent in both written and spoken English, Chinese and Mandarin
• Immediately available is preferable

Interested parties please send your updated resume in WORD format 

We are a boutique executive search consultancy firm with headquarters in Hong Kong, specializing in roles from middle to senior level executive search across the FMCG sector in Greater China and APAC regions.