Senior Marketing Executive – Global IT Company / B2B Go-to-market Strategy
Endeavour Search Limited
- Company Industries：Human Resources Management/Consultancy
Job Information
- Post Date：2022-06-14
- Location：Central
- Employment Type：Full Time, Permanent
- Job Function：Marketing / Public Relations Marketing - Brand / Product Management Marketing - Direct Marketing &nbs
- Benefits：Dental insurance, Double pay, Life insurance, Medical insurance, Performance bonus, Work from home, Five-day work week, Flexible
Job Description
Our client a reputable NGO also a global leader which specialized in designing and implementing digital solutions that serve different industries across the world (over 150 countries with 8000+ corporate clients), aim to facilitating member to adapt online trading and omni-channel business.
Key Responsibilities:
• Assist supervisor to drive the development of product value prepositions, vision, strategy and go-to-market plan for digital solutions and services.
• Research markets, competitors and trends, analyze target and potential sectors, formulate effective messaging strategies and marketing channels to reach the respective target segments.
• Execute go-to-market strategies, marketing campaigns, online/offline marketing programs to achieve business targets, drive lead generation and enhance product awareness & positioning.
• Develop product collaterals, eDMs, social media content, use cases, videos, etc. to correctly communicate the values to the target segments
• Coordinate and organize lead-generation events such as webinars, seminars, workshops, round tables, trade fair booths, etc.
• Analyze campaign statistics to measure effectiveness and prepare reports
• Support ad hoc projects when required.
Requirements:
• Degree holder in Marketing, Communications, Business or related field
• 3+ years of B2B product marketing experience, preferably for IT solutions
• Highly motivated self-starter who can work in a dynamic fast-paced environment, full of drive and able to work under pressure
• Excellent communication, presentation and interpersonal skills
• Good command of written and spoken Chinese and English
• Experience in IT, Retail, or Food industry would be an advantage
Interested parties, please feel free to contact Gloria at gloria(a)endeavourasia.com or 3956 1829 for a confidential discuss!
Key Responsibilities:
• Assist supervisor to drive the development of product value prepositions, vision, strategy and go-to-market plan for digital solutions and services.
• Research markets, competitors and trends, analyze target and potential sectors, formulate effective messaging strategies and marketing channels to reach the respective target segments.
• Execute go-to-market strategies, marketing campaigns, online/offline marketing programs to achieve business targets, drive lead generation and enhance product awareness & positioning.
• Develop product collaterals, eDMs, social media content, use cases, videos, etc. to correctly communicate the values to the target segments
• Coordinate and organize lead-generation events such as webinars, seminars, workshops, round tables, trade fair booths, etc.
• Analyze campaign statistics to measure effectiveness and prepare reports
• Support ad hoc projects when required.
Requirements:
• Degree holder in Marketing, Communications, Business or related field
• 3+ years of B2B product marketing experience, preferably for IT solutions
• Highly motivated self-starter who can work in a dynamic fast-paced environment, full of drive and able to work under pressure
• Excellent communication, presentation and interpersonal skills
• Good command of written and spoken Chinese and English
• Experience in IT, Retail, or Food industry would be an advantage
Interested parties, please feel free to contact Gloria at gloria(a)endeavourasia.com or 3956 1829 for a confidential discuss!
Company Info
Endeavour Search specializes in the recruitment and placement of high quality talents in key positions within the IT, Digital/UX, Management Consulting, Industrial, Medical/Healthcare,
FMCG and HR functions.
Our comprehensive regional network and specialized database allows us to perform targeted and accurate searches, covering the Asia Pacific region with our core focus on Hong Kong, China and Singapore.
For more information, please visit our corporate website at www.endeavourasia.com
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