About the role:

• Execute branding, public relations and event strategy for China Duty Free International and his subsidiaries across mainland China, Hong Kong, Macau, Cambodia and cruise businesses
• Be good storyteller with ability to tell interesting, purposeful and meaningful stories guided by consumers, luxury industry insights and structured thinking
• Generate bilingual marketing content including copywriting, design, video and other production for in-store, e-commerce and digital marketing use in luxury manner
• Manage creative agencies from briefing, planning, supervising and reporting for large campaign
• Propose creative ideas on new retail event formats based on the market needs as well as prepare retail event proposals and execution plans
• Assist customer engagement with unique and luxury experiences in-store or tailormade events
• Handle media enquiries and crisis management with support of PR agency
• Strengthen the relationship of media, influencer and related parties for greater brand awareness and award recognition
• Participate in CSR campaigns and sponsorships by identifying suitable partners, associations as well as planning the execution
• Manage media placement including strategic planning, implementation and monitoring performance
• Build and provide data for understanding consumer behavior and developing suitable communication strategy

You are the perfect one if you are/have:

• Bachelor Degree in Marketing/Public Relations, or in any relevant field
• Prefer agency experience
• 8 years of successful marketing, PR, event management experience, preferable in luxury retail industry, less experience will consider as Assistant Manager
• Experience with operational teams and/ or experience in handling sizable groups and events would be an advantage
• Familiar with contents on digital social media and e-commerce platforms; WeChat, Weibo, XiaoHongShu, TikTok, Instagram, Facebook etc.
• Understand trends, technology skills, user preferences in different social platforms across all Asia markets in order to deliver matched directives to merge innovation, brand exploration and product storytelling with smart creativity
• Creative mindset with the ability to leverage on data to develop strategies/decisions
• Flexible to adapt changes
• Strong interpersonal and communication skills, independent
• Strong organization skills, attention to detail and accuracy
• Able to work under stringent deadlines and high pressure and be able to prioritize a heavy workload with multiple deadlines
• Proficiency in MS Microsoft Office (Excel, Word, PowerPoint, Access, Outlook), familiarity with social media
• Fluent written and spoken Mandarin/Cantonese/English
• Experience and knowledge on SEO or analytic tools is an advantage

Join our productive, innovative, cooperative and fun work environment, share the joy of shopping, and extend the enjoyment of travel! We offer 5-day work week, competitive salary and fringe benefits to the perfect one. Ready for your next adventure? Click "Apply Now" to start a fantastic career with CDFI! 

To learn more about CDFI, visit our website at https://www.cdfg.com.cn

All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 6 months for future recruitment purpose and will then be destroyed.

China Duty Free Group Co., Ltd. (CDFG), established in 1984, is the only state-owned enterprise authorized by the State Council to operate duty free business across the country. In accordance with the State policies, CDFG exercises unified management of the national duty free industry (i.e. unified operation, unified purchasing, unified retail pricing and unified development of management regulations ).