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Product Manager, Brand Marketing

Neo Derm (HK) Ltd

  • Company Industries:Health & Beauty Care

Job Information

  • Post Date:2022-06-16
  • Career Level:Middle
  • Location:Tai Koo
  • Qualification:Full Time, Permanent
  • Employment Type:Marketing / Public Relations, Marketing - Brand /
  • Job Function:Marketing / Public Relations  Marketing - Brand / Product Management
  • Benefits:Dental insurance, Education allowance, Free shuttle bus, Life insurance, Medical insurance, Performance bonus, Five-day work wee

Job Description

Neo Derm Group

Since its inception in 1997, Neo Derm has always been an innovative pioneer disrupting the medical aesthetic industry.

Pioneering in an AI-powered social platform Gratus (www.gratus.com.hk), Neo Derm seeks to create a massive user-based community and deliver personalized beauty solutions to consumers across Hong Kong and China.

As a Product Manager of brand marketing team, you will continue building top-of-mind brands leveraging existing digital marketing and data science capability.  

Responsibilities 

  •   Assist Brand Manager to plan and implement marketing strategies to achieve business goal
  •   Create winning strategy in terms of building top-of-mind brand awareness riding on consumer insights ; engage consumers and create excellent customer experience through different digital channels and over Gratus 
  •   Lead a team of search, social, influencer marketers to develop new customer acquisition strategy and activation campaign. Managing the whole marketing funnel to meet business results objectives
  •   Foster communication with Gratus team and front line therapists on brand value, promotions, campaigns and offers to grow a community of active customers
  •   Explore new opportunities to drive business growth including but not limited to strategic partnership and joint promotion

Requirements 

  •   University graduate in Marketing, Business Administration or related disciplines
  •   At least 5 years of experience in brand management experience with solid acquisition and CRM strategy from consumer brands preferably from FMCG, beauty, hospitality industries
  •   Strong lead generation track record and digital marketing skillsets including SEO/SEM, social media, influencer marketing, performance marketing
  •   Passionate, agile and highly efficient
  •   Multi-tasking, meticulous and organized
  •   Good command of both spoken and written English and Chinese (including Mandarin)
  •   Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing

All personal data collected will be treated in strict confidence and be used for recruitment purposes only.

Company Info

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centres and 8 concept stores in prime business locations across Hong Kong and China.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at http://career.neoderm.com.hk/ .

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