Job Responsibilities

• Responsible for developing and executing social media marketing strategy and social content management to drive social media traffic and customer engagement
• Manage and execute digital communications calendar on different social platforms (e.g. Facebook, YouTube, Instagram, LIHKG, Discuss, LINE, etc.)
• Partner with digital, creative, media agency, in house designer, KOLs and influencers on digital / CRM campaign design and project management
• Create and gatekeep high quality SEO media content across campaigns and on-going product communication
• Handle multiple projects simultaneously and manage various accounts/ campaigns in a timely and professional manner
• Develop creative ideas, formulate social media strategy/ proposal for pitching purpose and win the deal with business teams
• Lead the social media marketing team on campaign development and driving higher traffic and customer engagement
• Work with internal teams to perform crisis management and minimize the brand reputation risk
• Manage social media content from brainstorming, content creation, publication to performance analysis
• Optimize performance and extract insight from data and monitoring tools to ensure the highest ROIs
• Collaborate with market analysis team to review the effectiveness of marketing campaigns and make adjustment in order to improve the performance

Requirements

• Bachelor degree or above, preferably in advertising, marketing, Journalism, Communications
• 6 years or above of related marketing and strong content publishing experience
• Strong Proven Track record of launching digital marketing campaigns & social media management, content marketing showcases with the usage of facebook, Instagram and youtube and so on
• Detailed-minded and self-motivated with strong sense of accountability, able to work independently and under pressure.
• Creative and strong quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives
• Knowledge of the blogging ecosystems relevant to Fintech, payments and/or consumer industry
• Digitally savvy with strong interest and knowledge in social trends
• Solid writing skills, with strong ability to discern and curate the social culture and lingo
• Good network and working experience with digital agencies and KOL

We offer successful candidate an attractive remuneration package and excellent career prospects. Interested parties please send your resume, present and expected salary, contact details and quoting the reference number by clicking "Apply Now"

Visit our web site: http://www.octopus.com.hk/

The personal data collected will be used for recruitment purposes only. If you are not contacted by us within six weeks, you may consider your application unsuccessful. Personal data with an unsuccessful applicant will be destroyed 12 months after rejection of the application. During this retention period, you have the right to request for correction or destruction of your personal data at any time. Any request for the correction or destruction of personal data should be addressed in writing to our Human Resources & Administration Department.

Octopus is an equal opportunity employer and all employment decisions and Human Resources policies are administered; especially those relating to recruitment & selection, compensation & benefits, promotion & transfer, training & development and termination & redundancy; without discrimination on the basis of age, race, colour, religion, sex, national origin, marital status, pregnancy, physical and mental disability and family status but on genuine occupational qualification, job performance, employees’ ability and internal/ external relativities.

We operate one of the world's leading and most extensively accepted contactless smartcard payment systems, providing both offline and online payment services. There are over 160,000 acceptance points for Octopus cards in Hong Kong, spanning across the city. We have over 30 million Octopus cards and products in circulation. We handle 15 million transactions a day with transaction value of HK$260 million. 

Our Vision
To become the most preferred payment and lifestyle companion that connects customers and business partners through our best-in-class products and services.

Our Mission
Making everyday life easier.

Our Values
Customer Centricity, Simplicity, Inclusiveness & Trustworthiness.

Our people are our most important asset. We respect each other, embrace collaboration, innovation and partnership. Come join us and make an impact to the future payment society!