Accountabilities

• Assist and work alongside with Senior CRM Manager to develop, nurture and execute the CRM strategy and consumer lifecycle management for brands and corporate, working with Consumer Marketing Manager and Consumer Engagement Manager in Brand. Must have the ability to master Regional tools i.e. Adobe, Tableau, CDP, MSD etc.
• Align brand business objectives to define CRM objectives, KPI goal setting and roadmaps, developed locally or handed down through the business regionally/globally to ensure execution with excellence and consumer-centric experience. Suggest improvements where data supports making changes
• Ensure that local consumer segmentation and loyalty program strategy remain relevant to brand propositions and each campaign thereupon
• Produce analytical output to answer business questions utilizing the tools available, knowledge of advanced data and host sessions to educate Brand & Marketing team members on how to use data, what the data is telling us and KPIs and how to improve measures on the CRM platform
• Assist Senior CRM Manager to identify specific areas for opportunities where advanced analytics can support the business strategy, including but not limited to Retention and Repeat of existing customers, Product Penetration and Delivering better ROI on consumer communication

Qualification

• Bachelor Degree in Business, Marketing or related disciplines
• Minimum 5 years of experience in CRM, loyalty program, online or data analysis, preferably from Retail/FMCG/Telecom sectors
• Able to understand consumer and business needs and translate into actions
• Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
• Able to drive changes by influencing, inspiring, teaching, and collaborating

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.