Your responsibilities will include planning and implementing digital marketing campaigns across all Global Sources networks. Our ideal candidate is someone with marketing, art direction, media content management and social media management experience. In addition to being a great communicator, you will demonstrate great interpersonal and analytical skills.

A. Campaign Management

• Formulate digital marketing strategies (including but not limited to website, social media, SEM, SEO, EDM, display advertising, programmatic)
• Network promotion, including Google AdWords, Google Analytics, forum posts, SEO, SEM
• Develop contents to maximize brand & client awareness and drive conversion in different paid campaign platforms (HK, China and Overseas)
• Analyze and evaluate keywords, web traffic and sources to improve the performance of campaign and make recommendations to improve conversion
• Manage and monitoring campaign delivery results, KPI and budget

B.  SEM / DSP

• Coordinate, execute and manage SEM campaigns, including Google / Bing / Baidu, etc
• Copy writing and optimization for search engine marketing
• Handle the production of all campaign materials
• Coordinate with creative team on creative development including videos & images
• Track, analyse and optimize campaigns performance and ROI to achieve pre-aligned KPI
• Evaluate ROI and cost effectiveness of campaigns to ensure the effectiveness

C. Paid social

• Handle paid social advertising campaign including setup, optimization & reporting
• Copy writing and optimization for social media campaign
• Handle the production of all campaign materials
• Coordinate with creative team on creative development including videos & images
• Evaluate ROI and cost effectiveness of campaigns to ensure the effectiveness

D. Support any ad hoc project as requested

• College degree in marketing, English or equivalent
• At least 3-5 years’ experience on SEM & social media marketing; solid experience on digital/social media buy strongly preferred
• Presentable and creative self-starter with good business acumen throughout your work
• Strong in data analysis, attention to details
• Previous experience with corporate digital website and social media accounts management a definitely advantage
• Knowledge on digital/social analytics tools preferred (e.g. Google Analytics, Firebase, SensorsData, Microstrategy, Eloqua, etc.)
• Agency experience is preferred
• Excellent English & Chinese copywriting skills, fluent in written and oral English and Mandarin.
• Proficiency in Microsoft Office software such as Word, Excel and PowerPoint.
• Organized, proactive, team player, self-motivated, detail-oriented, can work under pressure
• Candidates with less experience will be considered for the position of Digital Marketing Specialist.

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