Lead, Public Relation & Marketing
Daikin Airconditioning (Hong Kong) Ltd
- Company Industries:Freight Forwarding/Delivery/Shipping
Job Information
- Post Date:2022-06-22
- Career Level:Senior
- Location:Kwun Tong
- Yr(s) of Exp:7 years
- Qualification:Degree
- Employment Type:Full Time, Permanent
- Job Function:Marketing / Public Relations Marketing - Marketing Communication Public Relations - Event Management
- Benefits:Dental insurance, Double pay, Education allowance, Medical insurance, Performance bonus, Five-day work week, Flexible working ho
Job Description
Essential Duties and Responsibilities:
- Responsible for online customer acquisition and retention to deliver continuous optimization and growth
- Assist Manager to plan and implement innovative digital marketing strategies to achieve business goal for HK and Macau Market
- Develop branding campaign through marketing communications involving a mix of data, creative, technology, insight, and ideas
- Support on reports, admin works, and maintaining filing systems
- Develop content strategy & manage Digital / Media / PR agencies/ Online platforms to create quality content in all digital touchpoints
- Propose and implement marketing and PR campaigns, including brand promotion, product launches, media luncheons, product promotion, advertising activities, sponsorship line ups, etc.
- Assist manager on preparing all PR and Marketing materials and content creation, including press material write ups, social media copy writing, content editing, proofread, review post performance, and improve.
- Media Pitching to enhance media exposure for various projects.
- Build and maintain a good relationship with media (both online and offline) and other third parties.
- Co-ordinate with external and internal parties to ensure the smooth execution of PR and marketing campaigns.
- Lead digital campaign creation from creative development, media planning, execution to post-campaign analysis
Education and/or Work Experience Requirement:
- Degree or above in Marketing, Advertising, Communication, or related discipline.
- At least 7 years of experience in social media marketing, experience in advertising, social media or digital agency is a plus, with at least 2-3 years of experience in digital marketing with proven track record on social content development
- Strong analytical skills to drive marketing results, transforming data to actionable insight and recommendations
- Creative & sensitive to market trends
- Passionate, committed, proactive & results oriented personality
- Attention to detail, excellent time management skills with problem-solving skill
- Good command of Chinese and English
- Strong verbal and written communication skills
Personal data collected will be used for recruitment purpose only and all applications will be treated in strict confidence. Candidates not invited for interview within one month that may consider their applications unsuccessful. The applications will be destroyed by DHK within six months.
Company Info
Daikin Airconditioning (HK) Ltd is a subsidiary under the Daikin Industries Limited is the global leader in the manufacturing of air-conditioning systems. Over 35 years' establishment in Hong Kong and our services are covering both in Hong Kong and Macau Market.
Being the world's sole manufacturer capable of developing a full line of dynamic products from refrigerants to air-conditioners, Daikin has built a well-established and strong presence in Japan, China, Southeast Asia, Europe as well as North America. Its comprehensive range of products includes sophisticated air-conditioning systems for residential and commercial use.
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