Accountabilities

• Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales
• Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies
• Develop and implement the digital marketing strategy, e-Commerce brand sites, third party platforms, Retailer.com and Omni Channels for business growth for the company including website and social media
• Enhance the overall brand dotcom consumer journey, including but not limited to website content, purchasing journey, functionality development, and omni-channel features to grow consumer base, traffic, and conversion rate
• Serve as the key liaison between the Online Team and Brand Team and ensure that the online experience is in line with the brand’s overall strategy
• Oversee the daily operations of the online business to ensure smooth running of the online platforms
• Work closely with external and internal stakeholders on marketing, products, creative and system development
• Manage and prepare regular and ad-hoc reports on key sales and online related metrics
• Conduct market research and campaign result analysis

Qualifications

• University degree, preferably in marketing, communication, e-Commerce or related disciplines
• A minimum of 5 years' working experience in online business environment
• Highly analytical and well-structured in problem solving and presentation
• Strong business acumen with good understand of how to drive online sales performance utilizing digital marketing and a wide range of data sources
• Hands-on operational experience managing an eCommerce site would be a strong plus
• General knowledge of web performance analytics & web development cycle would be a plus
• Digital media agency experience with experience driving lower-funnel KPIs would be a plus
• A good team player with strong communication and interpersonal skills
• Proactive, self-motivated, and independent
• Well organized and meticulous with the ability to multi-task and work under pressure
• Good command of written and spoken English and Chinese, including Putonghua

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.