Manager, Digital Analytic
Hong Kong Express Airways Limited
- Company Industries:Tourism / Travel Agency
Job Information
- Post Date:2022-06-16
- Career Level:Middle
- Location:Airport Area
- Yr(s) of Exp:8 years
- Qualification:Degree
- Employment Type:Full Time
- Job Function:E-commerce Product Management / Business Analyst
Job Description
Role Purpose
You will be a highly collaborative team leader to guide the digital experience analytics team to deliver & innovate, work with internal and external teams to generate data driven approaches and analytics solutions to solve business problems, key job scope are shown as follows:
- Support to establish digital analytics processes, tracking, governance including design and delivery of reports and insights that analyze customer behaviour and performance metrics.
- Conduct conversion analysis to uncover improvement opportunities to enhance digital experiences to capture incremental revenue and speed up recovery.
- Gather competitive insights to identify gaps and opportunities to drive new product features/functionalities across platforms.
- Diagnose product and site issues and raise issues to relevant teams for timely resolution.
- Identify customer issues, pain points and local relevancy gaps through analyzing existing and new sources of customer data.
- Use hypothesis-based approach to develop test and learn ideas and work with stakeholders to build business cases, influencing for prioritization.
- Manage HK Express performance based on key metrics using ecommerce best practices and site analytics tools and reporting.
The Ideal Candidate
Degree holder or have obtained higher education in related field
- 8 years of strategic and hands on experiences on data analytics in eCommerce & digital platforms.
- Proven and successful record in the execution of data analytics initiatives and knowledge of the relevant tools/platforms, leading to the development of useful insights and the improvement of business’s performance and driving top-line growth.
- Knowledge of analytics platforms/tools, AB Test & data visualization tools (e.g., Adobe Analytics, Google analytics, Glassbox, Firebase, Tableau) will be advantageous
- Passionate about driving product/performance improvement and enhancing customer experience
- Demonstrate strong analytical and problem-solving skills
- Strong business insight, highly organized and attention to detail
- Creative and innovative thinker with a “can do” attitude
- Customer centric and data driven to influence and change
- Good team player who can work effectively at all levels of the organization with the ability to influence others to move toward consensus
- Self-starter with multi-tasking capability and able to meet tight deadlines
Your Future Work Life
- Fly anywhere we fly for free with your friends and family to explore the world
- Hybrid working with flexibility in workplace and working hours to foster work-life harmony
- Open office to collaborate, connect and share great ideas
- Energetic and multicultural teammates from up to 50 nationalities!
- Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.
Apply now to make YOUR MOVE!
Company Info
HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.
Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.
We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.
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