Head of Segment Acquisition & portfolio Management, Segment Marketing
Midas Associates Limited
- Company Industries:Human Resources Management/Consultancy
Job Information
- Post Date:2022-06-29
- Career Level:Senior
- Location:Kwun Tong
- Yr(s) of Exp:15 years
- Qualification:Degree
- Employment Type:Full Time, Permanent
- Job Function:Banking / Finance Retail Banking Marketing / Public Relations Marketing - Brand / Product Manag
- Benefits:Double pay, Life insurance, Medical insurance, Performance bonus, Five-day work week
Job Description
Our client is a large bank in Hong Kong and is looking for a high caliber candidate for the position.
Responsibilities
- To manage and analyze financial performance KPIs in order to identify business performance for optimizing business profitability
- To oversee budget plans of segment acquisition, product penetration, qualify ratio and uplift the product per customer
- Be responsible for cost monitoring associated with project(s) assigned, ensure that there is no over spending
- To formulate customer acquisition and portfolio management strategies and implement competitive and cost-effective marketing programmes to meet new customer and revenue per customer target
- To ensure customer touch points with best customer experience for product cross-selling solutions for customer AUM and revenue growth
- To monitor and analyze business, financial and portfolio performance to improve customer acquisition KPIs, qualified ratio & product penetration rate
- To enhance customer loyalty through customer delights and organize customer events to deepen customer relationship
- To identify, propose and drive business initiatives to ramp up acquisition capabilities (including but not limited to new channel development, system enhancement and process re-engineering)
- To coordinate with other departments / branches and oversee the launch of initiatives in effective and efficient way
- To ensure proper flows and processes are in force for the touchpoints to deliver sales and service pledge
- To propose idea, work plan & end-to-end execution of the projects assigned
- To lead the section to drive the business related initiatives
- To communicate with both internal and external customers for effective delivery
- Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity; and
- Adhere to all established risk control guidelines, procedures and measures to identify, assess, report, mitigate and monitor the risks involved in the day-to-day work
- To provide various segment acquisition and portfolio management related sales support, including but not limited to localized promotions for branches, event management and coupons/souvenirs stock monitoring
- To perform ad hoc tasks for the Department and Personal Banking Division
Requirements
- University Graduate in Business Administration, Finance, Marketing or related discipline;
- Minimum 15 years of relevant experience, preferably in product marketing, distribution and sales support management position which include: at least 8 years of managerial experiences
- Solid experience in product marketing and distribution in banking or financial services industry, with a strong track record of delivering results
- Sound knowledge about the bank’s products & services and project management skill
- A team leader with excellent interpersonal, communication and analytical skills; ability to interpret and apply market data and trends
- High proficient of both spoken and written English and Chinese
Company Info
Midas Associates Limited is a focused banking and finance executive search firm formed by Consultants who were senior investment, commercial, corporate & consumer bankers.
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