Job Description:

As the Paid Marketing Performance Manager, you will be majorly managing the paid social campaigns for Nutrition Kitchen.  You will be responsible for assisting in identifying and scaling cost-effective customer acquisition campaigns across major paid social channels for Nutrition Kitchen. You will help execute the campaigns, perform campaign trafficking, and use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. 

Additionally, you will work very closely with different teams, including growth, brand, data and CRM. It’s an exciting role allowing you to develop as a future paid social leader of D2C growth as well as build one of the biggest food-tech brands in the world.

You will…

• Plan, design, and execute paid social (Facebook, Instagram, Youtube, Snapchat, TikTok etc) campaigns from execution to completion.
• Be responsible for all campaign trafficking, campaign launch, reporting, and analysis.
• Optimize campaign performance towards activation and reactivation goals.
• Manage and keep reports and analyses up to date to monitor main KPIs (CAC, CVR, CTR, etc.) on a daily basis
• Analyse & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.—(targeting, optimization, creative direction, etc.)
• Design, implement and analyze A/B split tests across paid social channels
• Work with Creative Team to provide feedback for paid social creative development
• Conduct research on other players within the industry and provide recommendations on creative strategy 
• Manage voucher code creation process across all paid social channels

You are…

• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• Understanding of paid social and all performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and A natural hustler with a contagious “can-do” attitude

• A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing role.
• 2-3 years of experience directly managing paid social campaigns on the client-side or at a performance marketing agency.
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Experience working with multiple social media platforms, such as Facebook, Youtube, Snapchat, TikTok, etc.