Job Overview 

Invictus School Hong Kong is seeking an energetic Admissions and Marketing Manager responsible for the marketing of the school and enrolment of prospective students for Hong Kong. He/she must possess excellent marketing and communication skills to achieve Invictus schools’ enrolment ambition in Hong Kong.

Job Responsibilities

Marketing and Public Relations:

• High independent. Own and champion all online/offline marketing channels and PR activities within the Marketing department, including spearheading newsworthy press releases and social media posts featuring school leaders, teachers, weekly newsletters, written content and photos, fun classroom/out-of-class moments, and overseeing audience response.
• Plan, drive and accountable for the annual marketing budget and communication plan for all Invictus schools in Hong Kong.
• Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
• Proven success in driving online/offline/PR brand preference and marketing excellence, especially in Hong Kong education sector, is highly preferred.
• Drive monthly educational events, international school fairs, information sessions and recruitment activities. Occasional evening and weekend work may be required.
• Fully committed to drive school enrolment for Invictus through public relations, SEO/ SEM and marketing campaigns.
• A true team player working closely with marketing director, graphic designer, web developer, principals and teachers.
• Brand guardian to ensure all marketing materials stay within brand guidelines.
• Improve lead generations, measure and report ROMI for each marketing campaign.
• Constantly scanning the environment for strategic partner relationships.

Admissions:

• Develop a deep understanding of individual parent and student needs and appropriately tailor the approach to each situation to provide a personalised experience.
• Drive all student recruitment and enrolment drive initiatives to achieve 100% student enrolment, including weekday evening school tours/ principal’s talks and occasional weekend open houses.
• Build, manage and grow a network of KOLs, influencers, student agents, relocation agents, and property agents to actively promote the school to them. 
• Maintain accurate student information in database and cascade relevant information to colleagues in a timely manner.
• Liaise and build positive relationships with various stakeholders and prospective parents.
• Support key school orientation and recruitment events. 

Requirements

• At least 5 years of relevant experience
• At least a Bachelor’s degree 
  
• Experience in a similar B2C environment will be highly advantageous 
• Education Marketing and Admissions experience is highly desirable.
• Familiar with international school education with deep understanding of the local community in Hong Kong.
• Affinity with and interest in Education.
• Warm and friendly nature, unflappable under pressure.
• Attention to detail.
• Excellent communication and organisational skills
• Good team player.
• Computer literacy and social media savvy
• Fluency in oral and written English, Cantonese and Mandarin

Interested parties should submit a complete c.v. Please also state your current and expected salary.

All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes only.

Invictus School Hong Kong is an independent, co-educational day school. We are offering K1 to Year 13. Students will be immersed in an inclusive and collaborative community that will foster a nurturing environment in which they can grow to their full potential.

The vision for Invictus is simple; we will create strong, well rounded global citizens who strive for excellence and embrace diversity. Invictus students are trained to become critical thinkers, and confident problem solvers who will persevere in looking for ways to better the world.

Visit our website at https://www.invictus.edu.hk/