Responsibilities

• Develop marketing and advertising campaigns for credit cards to enhance the brand awareness, generate sales leads and drive related product usage
• Drive execution excellence of marketing and advertising campaigns
• Assist in formulating communication strategies for marketing campaigns
• Manage and liaise with creative, media, social media, online & PR agencies and direct deal vendors in formulating media strategy and developing media plan for advertising & marketing campaigns
• Work with internal department, media and social media agencies on media analysis and performance analysis to improve efficiency
• Prepare and monitor marketing, advertising and media expenses
• Responsible for Consumer Engagement and Activations in social media including Facebook, WeChat, YouTube and especially driving O2O
• Perform E2E conversion tracking and Insight-driven data analysis
• Manage and liaise with research house for quantitative and qualitative research

Requirements

• University Degree holder in Marketing, Business Administration, Advertising or related disciplines
• Minimum 5 years of solid experience in the marketing communication fields with exposure in advertising, experience in finance industry is preferable
• Thorough knowledge and experiences in working with advertising, media, social media and PR agencies
• Strong knowledge of digital and social media advertising is preferable
• Self-motivated with good market sense
• Excellent communication, interpersonal and analytical skills
• Proficient in MS Office applications, including Excel and PowerPoint
• Excellent command in both spoken and written English and Chinese with transmedia technique

This is a very rewarding and exciting opportunity. We offer an attractive remuneration to the successful candidates. Please forward your resume with present and expected salary by clicking “APPLY NOW” or complete the online application form at https://www.primecredit.com/career/en/jobs.

To know more about PrimeCredit, please visit our websites https://www.primecredit.com/career/en/.

All applications will be treated in strict confidence and only be used for recruitment related purpose.