Job Responsibilities

• Be the AGENT to make change happen and make GREEN common!

• Formulate digital marketing strategies and plans, including the disciplines of content & paid marketing, including but not limited to social media, SEO, SEM, website management, advertising, eDM, etc.
• Plan for the integrated digital marketing campaigns from concept to execution
• Grow the user base and market penetration of OMNI and Green Common’s distribution brands;
• Brainstorm new and creative growth strategies;
• Build brand awareness and increase engagement by developing and designing strong content strategies across digital channels;
• Proofread and initiate creative content to ensure it stays on top of trends in Green Diet, Food Tech and Green lifestyle;
• Perform market and digital analysis, report and generate insights to identify opportunity in the market and support impact decisions;
• Set KPIs and implement tracking to evaluate the performance of different digital marketing campaigns through different analytic tools and make recommendations to optimize;
• Plan, execute and measure experiments and conversion tests;
• Ad hoc assignments as required.

Job Requirements

• Passionate in promoting GREEN lifestyle, knowledge in vegetarian / vegan product is a plus

• Bachelor’s degree in Marketing, Multimedia, Communications or related disciplines;
• Minimum of 3 years’ marketing experience, and proven working experience in digital marketing agency/ digital specialized role and F&B;
• Multimedia experience is preferred;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
• Strong analytical skills and data-driven thinking;
• Well-organized, able to multitasking and cope with fast-paced environment;
• Knowledge of the various marketing operations and consumer experiences;
• Familiar with Social Media;
• Familiar with SEO/SEM, Google Ads and other digital channels;
• Experience with A/B and multivariate experiments;
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
• Good communication and proficient in spoken and written English, Cantonese and Mandarin.

We are an equal opportunity employer and welcome applications from qualified candidates.  All information provided will be treated in strict confidence by authorized personnel and will be used only for recruitment related purpose.  Applicants who do not hear from us within 6 weeks may consider their application unsuccessful.  All personal data of unsuccessful applications will be destroyed after 6 months. 

Green Monday is a multi-faceted award-winning social venture group that aims to tackle climate change, global food insecurity and public health issues.  The once-a-week plant-based meal philosophy of Green Monday is practiced by over 1.6 million people at its origin in Hong Kong, and has spread to over 30 countries. 

Green Common is the pioneer and leader in the “better-for-you” category in Asia, and are the distributor to many global leading brands in plant-based food industry (Beyond Meat & OmniPork etc), while Green Monday is an advocacy and movement platform to educate and mobilize people towards a healthy, sustainable plant-based diet. We are expanding our international outreach to other parts of Asia, to champion the Green Monday movement as well as introducing global food-tech innovations.