Senior Digital Marketing Manager, Customer Engagement (Financial Services)
Hudson Global Resources (Hong Kong) Limited
- Company Industries：Human Resources Management/Consultancy
Job Information
- Post Date：2022-07-19
- Career Level：Middle
- Location：Central & Western Area
- Yr(s) of Exp：8 years
- Qualification：Degree
- Salary：HK$55,000 - HK$70,000 /month
- Employment Type：Full Time
- Job Function：Marketing / Public Relations Management Digital Marketing E-commerce Marketing - Bra
- Benefits：Dental insurance, Life insurance, Medical insurance, Performance bonus, Travel allowance, Five-day work week
Job Description
Job Description
Company:
Currently we are helping our client - A Global Leader in multi-asset trading and investment firm looking for a Senior Digital Marketing Manager. You will be joining a team of 2 and report to Head of Marketing.
Responsibilities:
Currently we are helping our client - A Global Leader in multi-asset trading and investment firm looking for a Senior Digital Marketing Manager. You will be joining a team of 2 and report to Head of Marketing.
Responsibilities:
- Further help drive higher revenue with creating customer value across whole lifetime of customer conversion, retention as well as increasing customer loyalty to the brand.
- Lead and develop marketing strategy and leverage key insights and advanced analytics that can best strengthen our value proposition and competitiveness in the targeted markets to further drive maximum level of revenue.
- Work closely with internal stakeholders such as website team, content team, social media team, acquisition team to optimize customer experience across all client touch point to convert more regular clients into HNW clients and further maximize HNW contribution on overall revenue.
- Perform customer behavior analysis and create, execute and monitor marketing campaigns for retention, churn and cross sell, carry out in-depth campaign analysis to understand the effectiveness of campaigns as well as make strategic recommendations and decisions.
- 8+ years of relevant experience in marketing, digital business, e-commerce or growth strategies, with at least 4-5 years of managerial experience.
- Bachelor’s degree or above, in marketing or relevant majors.
- In-depth experience in competitor analysis and industry research; Insights financial markets and regulatory landscape a big plus.
- Strongly-experienced in cross-team collaboration to drive projects and campaigns to completion under the timeline.
- Highly data driven and analytical, able to identify issues and opportunities from data and turn them into actions.
- Strong leadership in team management with strong commercial driven sense
- Outstanding problem solving skills
- Always bear a creative mind to explore into new solutions through the challenges
- Strong decision-making capabilities; Highly self-motivated and self-driven
- Able to work under tight deadlines and drive the team to effectively deliver commercial goals
- Native Cantonese speaker, fluent in English and Mandarin
Company Info
Hudson is a leading provider of permanent recruitment, contract professionals and talent management services across Asia Pacific. From single placements to total outsourced solutions, Hudson helps clients achieve greater organisational performance by assessing, recruiting, developing and engaging the best and brightest people for their businesses. More information is available at www.hudson.hk.
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