The Johnson & Johnson Family of Companies

A global leader in health and personal care, with over 125,000 employees in over 275 companies in 60 countries. We work with partners in healthcare to touch the lives of more than a billion people every day throughout the world. Johnson & Johnson companies market leading products and services in three business segments: Consumer, Pharmaceuticals, and Medical Devices. “By caring, one person at a time, we aspire to help billions of people live longer, healthier, happier lives.”

PURPOSE

A partnership-focused advocate & a change agent to grow this emerging channel based on understanding of E-Market dynamics, shoppers/customers’ insights & operational effectiveness of our ECPs in the Connected Commerce business model.

That includes hybrid and pure play eCommerce eRetailers and ensure the execution of a closed loop customer-centric programs as part of integrated ACUVUE experience across pre-store, in-store and post-store stages of the consumer journey.

This role is responsible to ensure the plans are executed with high cross-functional integration, against expectations required for market leading growth, both internally and externally.

KEY ACCOUNTABILITIES

• Achieve Professional Connect Commerce (PCC) and partnership objectives and KPIs including driving the growth of MyACUVUE active wearer, new wearer, retention rate, ECP activation rate and 1st party data

• Understand HK dynamic and consumer needs state to find new e-platform, business partnership and consumer journey opportunities mapping to grow Acuvue business in the market

• Own PCC calendar, campaign activations, retention strategy & promote MyACUVUE app feature (i.e. Lifestyle rewards / Home Delivery etc); work closely with CRM and cross-functional team to deliver desired result

• Own Acuvue.com and MyACUVUE developments i.e. MyACUVUE Lite to optimize consumer journey from online to offline

• Manage PCC related and allocated budget within guidelines, recommending avenues to optimize spends and to achieve positive business results

• Support key account / ihealth centres on promoting channel-specific MyACUVUE retention and activation campaign (i.e. upgrade / winback program) and strengthen MyACUVUE in-store presence (e.g. POSM / store merchandise assets)

• Develop & execute regular business plan/meetings that address partners and Acuvue objectives, including specific plans per account with the objective of growing the number of new wearers in the overall market

• Lead and support the team to create data-driven marketing strategies including media strategy, consumer journey design, e-store design, performance review and optimization plan etc.

• Establish sales & marketing program measurement methodology, set goals, and work with CRM manager and cross-functional team to analyze results in terms of ROI and other success criteria. Make future recommendations and uncover opportunities of growth

• Bring innovation in terms of value proposition to entice e-shoppers that are unique to the channel and offer differentiated shopping experience appropriate for Connected Commerce

• Develop strong partnerships across all levels & identify key opportunities to further build strategic partnerships with key stakeholders to ensure business directions are aligned & Acuvue remains strongly as the partner of choice

• Provide communication and coordination of all in trade promotion with internal sales organization, partners and customers to ensure timely execution of all programs within company policy

• Actively involve in setting up and maintenance of e-commerce stores, including liaising with agencies, vendor and brand marketers for content production and refreshment, business reports, and any ad hoc requests as necessary

Requirement

• Experience and background in vision care industry is not a must but preferred
• Bachelor’s degree
• 4 to 7 years of proven key account management, ecommerce marketing, or channel marketing experience
• Understanding of digital marketing, CRM, and online shopper journey
• eCommerce partnership experience is a must
• Strong understanding of strategic partnership building with customers across levels
• Thorough knowledge and understanding of sales applications & principles, PC skills – Advanced Microsoft PowerPoint & Excel
• Excellent interpersonal skills, leadership, written & oral communication skills. Strong analytical skills with ability to be detailed yet strategic
• Curious, proactive, innovative, independent worker, has high initiative, excellent team player with strong commitment to drive business result

This Is What Awaits YOU At J&J

• An opportunity to be part of a global market leader.
• A dynamic and inspiring working environment.
• Many opportunities to work on challenging projects and assignments.
• Possibilities for further personal as well as professional development.
• Many employees benefits:
  • Supportive team culture, flexible working hours, employee development and wellness support,
  • Refreshment in the workplace, company gym, JJ Club, corporate events

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day.  Our Family of Companies throughout the world compete in consumer, pharmaceutical and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

Johnson & Johnson HK is honored to be listed on "Best Workplaces in HK 2020"