This position is responsible to assist the Manager – Lending Growth to execute and implement marketing and communication programs and projects to drive lending growth and enhance CM awareness of Amex lending brand in Hong Kong.  He/she will have accountability for the successful delivery of campaigns and Cardmember communications, as well as of adherence to all internal and external regulatory controls.

The incumbent will also support the manager to partner with the various LOBs and Central Lending team to develop innovative lending engagement strategies, marketing and communication programs and roll out lending capabilities to grow AR, revolve rate and revolve revenue according to our Risk appetite.  He/she will have the responsibility to monitor market and competitive activities as well as internal program results.

Key Responsibilities

• Execute and implement marketing programs to grow lending revenue, lending AR, revolve rate and lending engagement
• Partner with Credit and Fraud Risk to ensure profitable lending growth
• Work with Brand to reposition lending and synergize Amex branding to raise CM lending awareness
• Work with both internal and external parties to develop ATL and BTL communication and ensure smooth launch of marketing programs
• Ensure lending marketing and other activities are compliant with all regulatory and legal reforms as well as internal guidelines and risk requirement
• Ensure the HK Credit Card Lending business is compliant with all Regulatory and Legal reforms
• Execute and implement lending related system update projects and the new lending capabilities
• Perform relevant data analysis and program result tracking
• Monitor external competitive activities related to lending capabilities and lending products
• Handle ad hoc projects and support different team members from time to time as required
• Work with Central COE, Credit & Fraud Risk and other LOBs for lending related project execution and implementation

Qualification

• University degree in relevant discipline
• Minimum of 5 years of working experience in credit card, financial or consumer industry
• Strong analytical, data analysis and problem-solving skills with good P&L mindset and excellent excel and database management skills
• Strong marketing and communication skills with project and agency management experience
• Solid project management skills with ability to meet deadlines and drive results while managing multiple priorities
• Outward looking with keen interest on competitive and evolving industry trends for the consumer lending products and services
• Able to work independently and handle stakeholders in different regions
• Fluency in verbal and written communication of English and Cantonese / Chinese
• Chinese-character typing skills preferred

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. 

 
Why American Express? 
 
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional cus tomer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.