Working as part of the Digital Business team, the role will be contributing to the success of CRM and loyalty programs within the company and with external partners. The role will be responsible for providing actionable business and customer insights to management and marketing teams using various reporting tools, dashboards, and data mining application.

Responsibilities

• Gather data from various internal and third-party platforms
• Ensure data consistency and accuracy
• Construct and maintain datasets, workbooks and models
• Develop analytics reports and visualization tools and present insights emphatically and drive data-driven decision making
• Develop and compile regular and ad hoc reporting on business performance and customer behavior
• Monitor and report KPIs and variances so that management is alerted and take actions accordingly
• Take full responsibilities in executing marketing campaigns from identifying target customer group, target list generation and post campaign evaluation
• Participate in data integration projects, work with IT and vendors to consolidate data from various platforms
• Assist in data mining projects, liaise with IT to build predictive and segmentation models

Requirements

• Degree holder, preferably in Statistics, Information Technology, Computer Science, BIS/MIS or related disciplines
• 5 - 7 years experience in customer analytics and ideally experience in F&B/ retail/ consulting
• Proficient in visualization/ reporting tools e.g. Tableau, Qlikview, PowerBI, Cognos is desirable
• Strong PC skills, especially in Microsoft PowerPoint Excel VBA and SharePoint
• Experience in SQL/Oracle is a plus
• Knowledge of Salesforce Marketing Cloud, Adobe Experience Cloud, Microsoft Dynamics 365 Marketing or other digital marketing platforms is preferable
• Understanding of data mining and predictive modelling methodology and algorithms
• Good analytical and problem solving skills, able to work under tight timeline
• Good verbal and written communication skills

Interested parties please apply with full resume, state current and expected salaries via clicking "Apply Now".

All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes. Only short-listed candidates will be invited for interview. The company will retain the applications for a maximum period of 24 months and may refer suitable candidates to other vacancies within the Group.