Job Objective:

• Work closely with Global Sources' marketing team and business analytics team to identify marketing effectiveness of various marketing channels
• Own and provide in-depth quantitative analysis & reports

Main Duties & Responsibilities:

1. Own, prepare and present articulate reports based on vast amount of data from various data sources (e.g. data warehouse, digital tracking tools).
2. Drive in-depth quantitative analysis including customer segmentation and present business insights to management.
3. Own and drive certain data analysis and database management projects on buyer community development
4. Assist in marketing planning, facilitate tracking of digital/offline channel effectiveness, set performance KPIs, track and evaluate marketing performance
5. Handle variety of data sets (from internal and external) and assist in data collection and data massaging
6. Maintain the data integrity and accuracy in marketing planning, implementation and reporting.
7. Support ad-hoc marketing data requirements.

Requirements:

• Bachelor’s degree majored in Marketing, Statistics, Quantitative Analysis, Data Science, or other related fields
• At least 3-5 years of concrete experience in data analysis
• B2B marketing or customer segmentation management experience preferred, but not essential.
• Ability to understand, maintain and compose database query scripts
• Strong skills in planning and organization, project management and prioritization
• Ability to think and work with data to draw insights and analysis
• Solid knowledge with SQL, Excel.
• Familiarity with various analytic tools such as Power BI, MicroStrategy and Tableau are a plus.
• Proficiency in Cantonese, Mandarin & English.
• Proactive, willing to take up challenges and strong problem-solving skill
• Hard-working and can-do attitude
• Candidate with less experience would be considered as Marketing Analyst.

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