We are seeking a skilled and experienced Digital Director to join as an integral part of our new Luxury Media brand team. You will play an active role in overseeing digital and marketing operations and strategies.  Our ideal candidate is dynamic, growth-oriented, and passionate about luxury brands.   A successful track record in producing high-quality content for digital media outlets and team management experience are both crucial. This is a role for Robb Report, an American, English-language, luxury-lifestyle magazine featuring products, including automobiles, aviation, boating, real estate and watches.  

The Digital Director is expected to keep an eye on luxury brands, products & contents as well as all things happening in the world of luxury, and is the central gatekeeper for breaking news and trends that are of relevance to the brands’ audience. He/she sets the content strategy and goals for the sites’ growth, and is ultimately responsible for the brands’ digital success.

Our Company

Nexus Ltd. is Asia’s leading media company. Headquartered in Hong Kong and serving a global audience, we have produced some of the most recognizable magazines, websites and experiences, and have achieved significant growth since our incorporation. We are proud of our exceptionally strong management team with proven media expertise, and we strive to deliver client value and building strong customer relationships across all our brands, as we continue to expand globally.

Our Brand

Our new Luxury Media brand to join the Nexus family has been a ‘Global Authority’ and leading voice in luxury for over 40 years. With its fingers on the pulse of the latest superlative products and experiences that today’s UHNW and VIPs seek. The brand is synonymous around the world with affluence, luxury, and the best of the best, and will form part of the brand’s global family in 28 countries with 16 editions and 10 languages.

Localiiz.com is every Hongkonger’s destination for how to live a well-rounded life in our vibrant city. Covering the hottest new eats, the best places to play, off-beat takes on local culture, and so much more - with real stories. real news. real insight, and real humour, too!

Responsibilities:

• Develop and implement digital advertising campaigns & marketing strategies to increase brand awareness, website traffic, and sales
• Run a deadline-driven digital product and maintain overall quality of the brand
• Manage and lead custom campaigns and liaise with clients during projects
• Lead pitches for custom campaigns and network for new business opportunities
• Managing project staff, timelines, and budgets
• Reviewing and in charge of all digital content such as blogs, social media content, advertisements, and website copy
• Ensuring the efficiency and optimization of digital ecosystem through SEO, SEM and SMO
• Supervising and managing all digital activities including websites, e-commerce, and social media
• Monitoring and interpreting digital analytics
• Generating and presenting digital marketing reports and analyses for feedback
• Keeping abreast of the latest consumer and marketing trends and advancements in technology

Requirements:

• A university degree in Advertising, Marketing, Digital Media or related disciplines
• Minimum 5 years of experience in advertising, digital media, digital content development etc
• Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and Mailchimp
• Good knowledge of e-commerce and CMS platforms such as WordPress, Shopify, and Squarespace
• Familiarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube
• Native English speaker with excellent writing abilities
• Fluency in spoken and written Chinese is advantageous
• Excellent editorial instincts and ability to identify newsworthy stories
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC including Google Analytics, Google Trends, and Google Search Console
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology
• Strong leadership an d highly organised with excellent time-management skills
• Experience with SEO tools, incl. Google Analytics, Google Trends, and Google Search Console

If you think you’re a good fit for the role, please submit your cover letter, CV, and expected salary and your availability by clicking APPLY NOW. We’d love to hear from you.

This position is based in Hong Kong. Candidate must be eligible to work in Hong Kong.