Are you passionate and specialized in Digital Marketing and Display Advertising? Are you always eager to express and implement your insight and ideas? If the above two questions can resonate with you, we PressLogic, a booming Digital Media and Content Marketing Company in Asia aggregated over 12 million Facebook & Instagram followers across multiple verticals could probably be your next stage to let your show begin! 

Digital Marketing and Advertising are our key business aspects, as well as services provided to our clients. To sustain and continuously evolve this pillar, we are looking for digital and advertising savvy who are always ready to take on challenges. He/she will be part of our core team to provide such service and serve as internal support to help our media business grow by handling queries, explore market insights and share the latest digital and advertising trends. 

Let’s unveil the secret of Data, Digital and Advertising with us, now!

Responsibilities:

• Oversee all activities of media buying ,operating paid-media platforms mainly Google Advertising Manager (DFP/ GAM) System
• Manage and advise an internal team to make sure all the ad placement related tasks are executed smoothly under different ad-serving platform (Google Ad Manager (DFP),, AdMob, Google Ads, 3rd Party Network Portals, etc)
• Manage day-to-day advertising partners’ relationships; provide exceptional client service to advertising partners included but not limited to Agency, Ad Network and other Platforms
• Maintain pre and post-launch QA process for all advertising campaign execution and ad tag integration, assuring that all materials meet creative specs, and are tracked properly by both internally and external parties
• Work closely with programmatic partners to enhance our inhouse products
• Responsible for the initiation, planning and execution of projects based on business goals
• Responsible for managing PressLogic Media Group’s websites/APPs traffic growth and monetizations
• Manage DFP Revenue Growth included but not limited to Display Ad (Direct client and PMP deals), Agency partners, 3rd party ad networks and affiliate partners
• Conduct advertising campaign review regularly and suggest action plan for on-going campaign strategy in both planning, execution and reporting
• Define and analyse metrics that determine the success of a campaign including A/B testing
• Oversee and prepare revenue report regularly to management team, and provide analysis and insight that might impact strategic direction
• Provide accurate and complete trafficking instructions to the Ops team to ensure 100% on-time campaign implementation and delivery
• Responsible for the end-to-end lifecycle of management of our Advertising, media product and building up a product function around this area
• New product development related to media products to grow users and revenues as an assistant product manager role, working with internal technical partners

Requirements:

• Good command of written and spoken in English and Mandarin
• Due to the data-driven nature of these products, you’ll be expected to be very comfortable working with data to derive insight to both user behaviours and ad product performance
• 3 to 5 years of digital advertising experience, with experience in executing display ad campaigns, developing media plans, negotiating with Ad Networks and executing programmatic campaigns
• Solid experience in Google Ad Manager (DFP), Google Tag Manager and Google Analytics
• Experience in both Web and APP Ad monetization
• Experience in managing Ad Waterfalls, Open Bidding and Floor pricing on ad network partners
• Strong analytical skills and attention to detail
• Positive attitude and ability to work under pressure and deadline
• Proficiency in MS Excel, with the ability to quickly analyse data across variety of data sources
• Knowledge in HTML/JavaScript/SQL is a plus