Senior Digital Marketing Officer / Officer
Wilson Communications Limited
- Company Industries:Wholesale / Retail
Job Information
- Post Date:2022-08-19
- Career Level:Middle
- Location:Kwai Fong
- Yr(s) of Exp:6 years
- Qualification:Degree
- Employment Type:Full Time, Permanent
- Job Function:Marketing / Public Relations Marketing - Marketing Communication Digital Marketing E-commerce&n
- Benefits:Dental insurance, Education allowance, Free shuttle bus, Medical insurance, Performance bonus, Five-day work week
Job Description
Responsibilities:
- Implement and organize digital marketing activations including but not limited to social media, SEM and display advertising campaigns to increase social followers, drive eShop traffic and conversion
- Act as PIC for Wilson’s social media (Facebook & IG), perform daily operations including content creation, hands on ad settings, result monitoring and evaluation
- Implement analytical tool to track, gauge and evaluate the performance and ROI of various digital and social campaigns
- Manage CRM activities and regular member eDM including idea, content creation and result evaluation
- Support in e-commerce activities to achieve outlined targets
- Assist in planning and execution of promotion campaigns, development of marketing collaterals and retail POSM, including draft, edit and proofread of all marketing materials to meet the brand standard
- Implement competitor analysis and benchmark on digital aspects
- Work closely with internal cross-functional teams to ensure accuracy of all deliverables within designated timeline
- Assist in ad-hoc projects as assigned
- Bachelor Degree in Business Administration, Marketing, e-commerce or related disciplines
- Minimum 6 years working experience in any digital marketing role equivalence, experience in retail industry would be preferred
- Hands on Experience in managing Facebook, Instagram and Ads Manager is a must
- Demonstrable experience in managing Google Analytics, Google Ads, SEM, data analytics experience will be an added advantage
- Result-oriented and able to work independently
- Strong self-motivation and good understanding of online marketing landscape
- Good communications and multi-tasking skills, proficient in English and Chinese
All information will be used for recruitment purpose only.
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Company Info
We are a leading mobile phone retail chain in Hong Kong. To cope with our business strategies and rapid expansion, we are looking for qualified professionals for the following position:
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