The Johnson & Johnson Family of Companies

A global leader in health and personal care, with over 125,000 employees in over 275 companies in 60 countries. We work with partners in healthcare to touch the lives of more than a billion people every day throughout the world. Johnson & Johnson companies market leading products and services in three business segments: Consumer, Pharmaceuticals, and Medical Devices. “By caring, one person at a time, we aspire to help billions of people live longer, healthier, happier lives.”

JOB POSITION SUMMARY

We are looking for a curious, proactive, innovative, independent worker, has high initiative, excellent team player with strong commitment to shape HK contact lens market with us.

This role exists to ensure the plans are executed with high cross-functional integration, against expectations required for market leading growth, both internally and externally. He/she will design and lead end to end consumer journey from awareness to retention in which provides exceptional experience to consumer.

When HK is chosen as the lead market of a regional initiative, he/she is prepared to be the market champion. Moreover, he/she is prepared to step up and demonstrate as the role of ACUVUE brand/team lead when applicable.

DUTIES & RESPONSIBILITIES

• Shape HK contact lens market with wearer/penetration growth
• Leading and supporting the team to create data-driven marketing strategies including media strategy, consumer journey design, e-store design, performance review and optimization plan etc
• Develop strong partnerships across all levels & identify key opportunities to further build strategic partnerships with key stakeholders to ensure business directions are aligned & Acuvue remains strongly as the partner of choice
• Maximize ACUVUE leadership with strong brand equity and premium brand positioning
• Plan and roll-out the annual marketing plan and consumer communication campaigns
• A&P owner to optimize marketing investment and return
• Have strong consumer understanding and category analytic skills to identify needs gap and potential opportunities
• Drive collaborative efforts from other functions to ensure the seamless consumer campaigns/marketing/business initiatives, hence, achieving the business target
• Support organization new business model development
• Project lead in the new product launches including business planning sessions, consumer insight generation, CDM/ECP training/sell-in, launch strategy development and business review.
• Own TSM sharing

Be lead-market champion in relevant initiatives to accelerate professional connected commerce model with power portfolio (premium segments), media/cost efficiency.

EXPERIENCE & EDUCATION

• Bachelor’s degree
• More than 6 years of proven marketing experience
• Understanding of digital marketing, CRM, and online shopper journey
• Strong understanding of building strategic partnerships with key stakeholders across all levels
• Thorough knowledge and understanding of sales applications & principles, PC skills – Advanced Microsoft PowerPoint & Excel
• Excellent interpersonal skills (handle all levels), leadership, written & oral communication skills.

REQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS/LICENSES AND AFFILIATIONS

• Solid experience of product go to market strategy and execution
• A strategic thinker with strong business acumen, analytical and numerical skills
• Excellence in presentation, communication and influencing skills
• Good command of written and spoken English & Chinese
• Strong communication and interpersonal skills
• Passionate in marketing and have growth mind set for own development

This Is What Awaits YOU At J&J

• An opportunity to be part of a global market leader.
• A dynamic and inspiring working environment.
• Many opportunities to work on challenging projects and assignments.
• Possibilities for further personal as well as professional development.
• Many employees benefits:
  • Supportive team culture, flexible working hours, employee development and wellness support,
  • Refreshment in the workplace, company gym, JJ Club, corporate events

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day.  Our Family of Companies throughout the world compete in consumer, pharmaceutical and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

Johnson & Johnson HK is honored to be listed on "Best Workplaces in HK 2020"