Job Description

You will be responsible for brand building and online social media presence in China, and driving sales to China cross border e-commerce platforms

Responsibilities

• Work closely with various internal and external parties, including Creative Agencies, TP agencies,  PR agencies, design houses, IT solutions providers
• Create appealing, well-structured digital content including feeds, product descriptions, and promotional campaigns in different media for developing brand awareness and driving online sales
• Responsible for content creation and storytelling on social media channels to produce creative, well-written, rich, and engaging social media content within corporate guidelines to maximize ROI and increase brand awareness
• Responsible for company brands’ social media platforms including content creation, posting, and monitoring of social community
• Work with Blogger and KOC/KOLs to maximize social media exposure
• Proofread and edit appointed media agencies’ articles 
• Online PR Content generation and publication on social media and live events

Requirements

• A keen passion for social media marketing
• Creativity and a can-do attitude
• At least 2 years of hands-on social media marketing/eCommerce experience in China including but not limited to Tmall, JD, PDD, VIPshop
• A digital native with deep experience with the most popular social media platforms  (including but not limited to Xiaohongshu Wechat, RED, and Douyin ,etc.)
• A degree in eCommerce/Digital Marketing/Communication or related disciplines
• Hands-on experience in China with an agency or leading consumer brand is an advantage

HiPP is world’s No. 1 organic baby nutrition brand.   Founded in 1899 in Germany, HiPP is officially distributed in more than 60 countries worldwide.

HiPP offers the widest range of baby food and baby care products in the industry with over 300 active SKUs, from infant formulas to cereals, snacks to diapers.  In 2019, HiPP was again voted as the most trusted and most loved brand in Germany.

Now available in over two thousand Hong Kong and Macau retail locations, HiPP has become the fastest growing consumer brand and infant formula brand in the region.