DFS is the world's leading luxury retailer serving the travelers in the world. We are currently seeking an Assistant Manager, Digital Sales & Global Store to join our Digital Sales team, part of the larger Marketing organization in Hong Kong. This position will primarily support rest of world divisions (Japan, Oceania, Mid-Pac etc.) to drive digital sales and operations. 

Planning and strategy 

• Assist with digital sales calendar planning and ensure successful campaign execution during key sales moments such as golden week, cyber month etc.
• Provide insights and suggestions for promotional campaigns including themes and key brands/products to feature
• Plan and align with digital marketing on traffic plan & membership activation according to key campaigns/festival, with pre-set KPIs
• Assist with sales forecast planning and track weekly and monthly performance

Digital sales execution

• Support manager to execute digital and omni-channel campaigns, driving sales by coordinating with Digital Marketing, Merchandising, Division Ops and other internal teams to achieve business target
• Liaise with merchandising and division teams to align on promotion mechanics and/or secure support for brand/category promotions, GWP giveaways etc.
• Optimize digital platform conversion rate and related metrics
• Ensure smooth end to end customer journey on digital platform e-commerce front end
• Manage external vendor team to execute online content, promotion updates, performance tracking, analysis, and other operational tasks (set coupon, AI pricing, promocode, GWP, promo page etc.)

Business Review

• Assist and/or lead weekly and monthly business review meetings with key stakeholders
• Guide the team on market update or competition report
• Lead external vendor to produce regular and ad-hoc reports for insights

• Bachelor’s degree in Business, Marketing, E-commerce is preferred 
• Strong business acumen with minimum 4 years of solid e-commerce/ omnichannel business and digital savvy 
• Know-how of luxury market with proven organization and execution experience 
• Project Management: leadership to manage project milestone and key deliverables, agility to adapt into fast-changing digital industry
• Experience in Google Analytics / BI system or other digital analytics software
• Detail-oriented and strong problem-solving ability
• Good organizational skills, energetic self-starter and highly motivated. 
• Ability to work in Excellent written and verbal communication skills in both English and Chinese 
• Ability to work with a cross-functional team a fast-paced and dynamic environment 
• Willingness to travel when required