Marketing Executive, Specialty
Hypebeast Hong Kong Limited
- Company Industries：Media/Publishing/Printing
Job Information
- Post Date：2022-08-31
- Location：Tsuen Wan Area
- Employment Type：Full Time
- Job Function：Marketing / Public Relations Marketing - Marketing Communication Digital Marketing E-commerce&n
- Benefits：Dental insurance, Free shuttle bus, Medical insurance, Performance bonus, Work from home, Five-day work week
Job Description
Established in 2012, HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels. HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture. With the HBX e-commerce platform shipping to over 70 markets worldwide, it has one retail store in Hong Kong and its US-based flagship store in New York at 41 Division Street. HBX also has a very active digital community on Instagram, Facebook, Twitter, LINE, WeChat, RED, Kakao, and more.
Responsibilities:
This role is located and based in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purpose only.
Responsibilities:
- Assist manager in developing marketing strategies and creative campaign planning to achieve company and business goals.
- Strategize and manage all HBX Life- and Archives-related content marketing channels (social, newsletter, push etc.) and ensure consistent tone of voice.
- Drive weekly HBX Life and Archives content ideation and creative planning, and work with Buying, Creative and Regional teams to oversee and execute campaigns and provide optimisations and suggestions based on data-orientated findings.
- Analyze and report on the performance of campaigns/initiatives to strategize for growth and optimisations.
- Analyze and report on industry and competitor activities to derive actionable insights for promotional activities and content ideas.
- Assist in developing new content formats, templates and website functions with our Developers and internal teams.
- Work collaboratively with editorial divisions on content sharing and strategic alignment to drive synergy between e-commerce and editorial.
- Bachelor Degree holder in Marketing / Business / Communications or related discipline.
- 2-3 years of solid work experience in marketing function, preferably in Fashion.
- High proficiency in verbal and written English is a must. Cantonese is an advantage.
- Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
- Intermediate proficiency in MS Office and BI tools and solid understanding of Google Analytics to derive insights.
- Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
- Must be passionate about fashion, lifestyle and HYPEBEAST culture.
This role is located and based in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purpose only.
Company Info
Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 44.6M users across all
platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast
and its multiple content distribution platforms, HBX, our e-commerce and retail platform, and Hypemaker, our global agency. Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200
Best Under A Billion” in 2020.
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