Manager, Loyalty Program Management
DFS Hong Kong Limited
- Company Industries:Wholesale / Retail
Job Information
- Post Date:2022-08-31
- Career Level:Middle
- Location:Quarry Bay
- Yr(s) of Exp:4 years
- Qualification:Degree
- Employment Type:Permanent
- Job Function:Marketing / Public Relations Management Marketing - Market Research E-commerce Marke
Job Description
Purpose and Objective of the Role
- Develop, implement and maintain the loyalty program of DFS
- Oversee the worldwide Client Services Teams and to ensure a smooth operation of the loyalty program and an efficient & effective program management
- Establish and maintain a scalable CRM system to gather valuable information from all customer touch points so as to better understand our customers
Loyalty Program Development
- Overseas the Loyal T Program operation and services provided by Divisional CS teams
- Leverage member insights to drive store performance is strategies focused on growing, developing member base including local customer retention, cross sell to new categories
- Collaborate with Division CRM to develop and execute the member engagement strategy to drive member experience, retention & loyalty
- Drive innovation to enrich DFS Loyalty program
- Manager digital touch points : dfs.com, WeChat Member Mini program, Loyalty Program APP
- Overseas the Loyal T program profitability with direct Manager
- Oversee Division CRM activities and provide Best Practice sharing
- CRM Operations support SOP, Training, Legal & Compliance
Client Services & Program Operations
- Establish global Loyalty program operation manual and guidance; conduct training and support Division's CRM team
- Divisional CS budget monitoring
- Monthly CSM touch base and 1-1 catch up
- Work closely with Finance and Legal & Compliance for new corporate policy & regulations
- Work closely with Clienteling team to provide
Key Requirements
- Bachelor's / University degree in Business Management, Marketing or related field required
- At least 6 -8 years of working experience on Loyalty Program Management
- Experience in managing loyalty program, credit card marketing is a Plus
- Solid understanding of retail is a Plus
Other Knowledge, Skills and Abilities Required
- Excellent time management and organizational skills
- Strong analytical and excellent communication and presentation skills
- Self-motivated with excellent attention to details
- Ability to work under pressure, meet deadlines and manage project details while balancing multiple priorities
- Exceptional decision making , communication, inter-personal and project management skills
Company Info
DFS VENTURE SINGAPORE PTE LTD
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