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eCommerce Specialist, APAC (Assistant Manager Level)

The Nuance Group (HK) Limited

  • Company Industries:Wholesale / Retail

Job Information

  • Post Date:2022-08-31
  • Career Level:Middle
  • Location:Hung Hom
  • Qualification:3 years
  • Employment Type:http://www.dufry.com
  • Job Function:E-commerce  Marketing - Brand / Product Management  Product Management / Business Analyst
  • Benefits:Dental insurance, Double pay, Life insurance, Medical insurance, Five-day work week

Job Description

Dufry - The Nuance Group (HK) Limited
eCommerce Specialist, APAC (Assistant Manager Level)

Reporting to Digital Manager, APAC, the position will support the formulation of eCommerce strategies for APAC region.  

Key Accountabilities:

  • Be responsible for the execution of local digital marketing campaigns to generate traffic, the identification and coordination of local promotions, and the enrichment and optimization of local product descriptions in digital channels, to strategically grow eCommerce in the locations of APAC region.
  • Work closely with the Cluster Digital Manager to develop strategies that will contribute to generate traffic and online sales in the locations of APAC region.
  • Work with Cluster Digital Manager and Global teams to implement vision, roadmaps and program backlog of the local eCommerce strategy.
  • Strategically grow eCommerce ahead of the market in the locations of APAC region.
  • Identify and coordinate local promotions and launch of new products within the eCommerce area.
  • Tailor portfolio of opportunities in eCommerce to local market to make it a platform for growth – including through partnerships with brands and communication initiatives.
  • Work with global Product Owners and Product Managers to implement the local digital strategy to improve traffic acquisition, sales and conversion of the eCommerce site (including SEO/SEM, A/B testing initiatives).
  • Enrich and optimize product local descriptions in digital channels.
  • Optimize end-to-end location-specific customer journeys by devising new solutions, services, products or propositions.
  • Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions and touchpoints.
Requirements
  • 3-5 years of experience.
  • Experience working on an eCommerce operation with entrepreneurial spirit.
  • Experience in working with UX/UI designers to define customer experiences.
  • Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics desirable.
  • Experience in running A/B tests for campaigns and deriving customer insights a major plus.
  • Demonstrable experience coordinating SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Proven knowledge of standard concepts, practices, and procedures within the retail and/ or travel industry (with a strong focus on eCommerce).
  • Deep understanding of the dynamics of the local market.
  • Deep understanding in all the commercial levers to drive performance (range, price, experience, marketing).
  • Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & Display
  • Proficiency in both English and Chinese
  • Based in Hong Kong
Interested parties, please send full CV with availability, current and expected salary to us by clicking below button “Apply Now”.


We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data collected will be treated in strict confidence and handled confidentially by authorised personnel for recruitment-related purposes only within Dufry Group of companies.

Company Info

Dufry is a global travel retailer with operations in 64 countries.  Dufry operates more than 2,200 shops located at airports, cruise liners, seaports, and other touristic locations.  The headquarters of our Group are located in Basel, Switzerland. Our company's history goes back to its foundation in 1865.

The Nuance Group (Hong Kong) Limited is wholly owned subsidiary of Dufry Group with stores operating at Hong Kong International Airports and Hong Kong West Kowloon High Speed Rail Station.  We sell a diversified portfolio of products including general merchandise, perfumes & cosmetics, electronics and designer boutiques.

Please visit www.dufry.com for more details.

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