Responsibilities:

• Plan and execute both traditional and digital marketing campaigns. Ie. seasonal drinks and food items, new menu launch, merchandise products and activities to drive sales revenue, traffic and brand visibility. 
• Working with the inhouse Graphic Designer on materials including but not limited to in-shop and external collateral, leaflets, posters and panels. From concept, content creation to layout, production to distribution. 
• Drive and implement strategic PR campaigns for brand positioning and enhancing brand image and awareness.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Managing the brand’s website, social media and mobile app. Build enthusiasm and momentum for our marketing initiatives. 
• Build and drive e-commerce sales. Working with the purchasing department in sourcing products and launching on various e-commerce platforms to achieve fruitful revenue results. 
• Establish and develop strong partnerships with local and international industry partners. 
• Drive the loyalty program to engage and reward our loyal customers. 
• Managing a small team of marketing talents and graphic designers.
• Be accountable for marketing KPIs. Develop, track and report on ROI of campaigns, programs and tactics. 

Requirements:

• Degree Holder in Communications, Marketing and Journalism preferred.
• At least 4 years' relevant experience in retail marketing.  
• In-house experience in a food and beverage industry is preferred.
• Good network with the media, press, food critics and KOL is preferred.
• Able to work independently and lead the team.
• Have a passion for being creative and innovative. Excited to think outside the box and experience new things. 
• Sense of urgency and good project management skills. 
• Excellent level of written and spoken English and Cantonese. 
• Good interpersonal, presentation, and communication skills.

We offer an attractive remuneration package and comprehensive fringe benefits to the right candidate.

Interested candidates, please send your detailed resume with current and expected remuneration package. 

(All personal data collected will be treated in strict confidential and used for recruitment purpose only)