• Manage SEM campaigns on Google and Bing to maximize ROI.
• Monitor and report utilization, budget and campaign performance.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Perform ongoing keyword discovery, expansion and optimization.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
• Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
• Analyze and evaluate site user behaviors and web traffic to improve the performance of the campaigns and make recommendations to improve user experience.

• Degree holder, preferably in Marketing, New Media Marketing, E-commerce
• Above 2 years SEM experience managing PPC campaigns across Google, Bing
• Advanced experience using Google Analytics, Google Adwords,  Marin or Kenshoo
• Experience of A/B testing
• Strong numerical and analytical skills with proven ability to run detailed, comprehensive analysis in Microsoft Excel
• Knowledge of 
• Google certifications preferred
• Knowledge of HTML and CSS
• Excellent project management, communication and negotiation skills
• Proactive, meticulous and able to work independently 

Wing On Travel, one of the largest travel companies in Hong Kong, provides quality and versatile travel services worldwide.  We are now inviting high calibre and dynamic individuals with solid experience and leadership skills to join our team.