Assistant Analytics Transformation and CRM Manager
Hang Seng Bank Ltd
- Company Industries：Financial Services
Job Information
- Post Date：2022-09-07
- Career Level：Middle
- Location：Not Specified
- Yr(s) of Exp：3 years
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Banking / Finance Retail Banking
Job Description
Customer Value Management
We are currently seeking high caliber professionals to join our department as Assistant Analytics Transformation and CRM Manager
Principal Responsibilities
- Through data analytics implement sales and service contact leads integrating omni-channel customer journeys to drive target business outcome
- Supports customer targeting programs/ activities (i.e. the identification, sizing, description of new customer marketing opportunities, and performance monitoring) to achieve the business plan
- Contribute to end-to-end customer engagement journey design, the required process and system development through real-time decisioning e.g. Pega and direct / manned contact channels
- Interfaces with business managers and vendors to determine immediate requirements, anticipate future needs and drive the development of new CRM and analytics solutions
- Conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and potential solutions
- Sharing knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment
- Adhere to HSBC policy, procedures and control requirements applicable to day-to-day working, exceptional and project activities
- University degree in in Statistics, Mathematics, Business Administration, Computer Science, Information Systems or other related discipline
- Minimum 3 years of solid working experience in analytics of the customer life cycle management across multiple distribution channels
- Familiar with the application of event triggers and has spent a minimum of 2 years in campaign generation and delivery across multiple channels for Retail Banking business
- Hands on experience in SAS, contact management infrastructure, customer facing platform and strong business acumen. Knowledge of Pega, Python and digital data an advantage
- Ability to communicate with impact, with the capacity to ensure complex information is articulated in a meaningful way to a wide and varied audience
- Good interpersonal, organizational, problem solving and presentation skill
- Good MS-Office skills i.e. Excel, PowerPoint, Outlook etc.
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
If you would like to explore other opportunities at Hang Seng Hong Kong, please visit www.hangseng.com/careers/ for details.
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.
Company Info
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
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