Your role

• Oversee the strategic creation of brand and product storytelling in our digital channels with the goal of building brand awareness, fostering loyalty, increasing engagement and growing our audiences
• Develop content roadmap and editorial calendar that drive content production and deployment
• Plan, develop and implementation of content personalization & management system for company through content design, micro segment algorithm definition, performance monitoring and content A/B testing etc. to ensure of conversion performance
• Work closely with media / influencers’ partners for strategic always-on branding footprint, candidate selection and contents creation
• Create digital content KPIs (engagement, growth, revenue, etc.) and maintain periodic dashboards
• Use analytics to analyze results, understand customer base (demographics, digital habits, interests) and formulate content strategy
• Stay up-to-date on latest digital trends and channels
• Coordinate with internal and external parties to ensure smooth implementation of marketing campaigns including preparation of communication materials and branding publicity items
• Work closely with designers on UI/UX requirement communication and ensure quality design and deliverables
• Provide marketing support to production issue including scripts and notification drafting
• Conduct research to support selected new initiatives and management presentation on lending products, money lender market and SVF/card market
• Perform ad-hoc assignments designated by management 

To succeed in this role

• Bachelor's Degree in digital marketing, eCommerce, Journalism, Marketing, communications or related discipline
• 2+ years digital, fintech or mobile app technology, brand marketing, or agency / consultant services (media, digital, content)
• Experience in consumer-driven, retail businesses
• Strong analytical and research skills
• Creative, digital savvy with excellent communications & the ability to conceive interesting ideas 
• Excellent verbal and written in English and Cantonese

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume (please put our ref no. on the application subject), stating your present and expected salary to Human Resources Department.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's privacy statement (http://www.hkt.com/privacy-statement ), a copy of which will be provided immediately upon request.