Branding/Marketing Strategic Planing Manager
Viabtc Technology Limited
- Company Industries:Financial Services
Job Information
- Post Date:2022-09-07
- Career Level:Middle
- Location:Central
- Yr(s) of Exp:3 years
- Qualification:Degree
- Employment Type:Full Time
- Job Function:Banking / Finance Financial Services Marketing / Public Relations Marketing - Brand / Product M
- Benefits:Dental insurance, Medical insurance, Performance bonus, Work from home, Five-day work week, Flexible working hours
Job Description
Job responsibilities:
- According to the functional dynamics and image positioning of the company's products to formulate brand communication planning from time to time.
- Capture market hot spots, combine product style, tonality and positioning for activity planning and content promotion to expand brand awareness.
- Plan and implement brand marketing activities to help improve performance and brand exposure.
- Track the promotion effect, analyze the data, and provide the necessary promotion strategy for overseas publicity.
- The content selection planning and content review of brand for overseas promotion and development.
- SEO promotion strategy development, to improve the search engine indexing rate of brand keywords.
- Bachelor degree, more than 5 years of brand planning experience, with rich proposal experience and organizational planning ability.
- IELTS 7 or above, with good oral English and written English expression skills.
- In charge of brand planning and promotion in Internet companies before, strong writing skills, understanding block chain field is preferred.
- Experience in coordinating andimplementing large-scale online or offline brand activities, and understanding of the whole process of planning brand activities.
- Ability to discover data information, summarize and analyze competing products in the industry.
- Good communication, coordination and organizational planning skills, with certain management and coordination experience.
- Have basic SEO search engine optimization or SEM search engine marketing knowledge, with Google SEO optimization experience is preferred.
- Strong stress tolerance, good learning ability and professional quality.
品牌市場策劃經理
崗位職責:
- 根據公司產品功能動態及形象定位,不定期制定品牌傳播規劃;
- 捕捉市場熱點,結合產品風格和調性及定位進行活動策劃、內容推廣,擴大品牌知名度;
- 不定期策劃並執行品牌行銷活動,幫助提升業績流量和品牌曝光度;
- 跟蹤推廣效果,分析數據,為海外宣發提供必要的推廣策略;
- 對外宣發品牌內容的選題規劃及內容審核;
- SEO推廣策略的制定,提高搜索引擎對品牌關鍵字的收錄率。
- 本科畢業,3年以上品牌策劃經驗,有豐富的提案經驗和組織策劃能力;
- 雅思7分或以上,具備良好的英語口語以及英文書面表達能力;
- 在互聯網公司負責過品牌策劃推廣工作,文字功底強,瞭解區塊鏈領域優先;
- 擁有大型線上或線下品牌活動的統籌及執行經驗,瞭解品牌活動的全流程方案策劃;
- 具備數據資訊發掘、歸納整理以及行業競品調研分析等能力;
- 良好的溝通、協調和組織策劃能力,具有一定的管理統籌經驗;
- 具備基本的SEO搜索引擎優化或SEM搜索引擎行銷知識,有穀歌SEO優化經驗優先;
- 抗壓能力強,具有良好的學習能力和職業素養。
Company Info
https://www.viabtc.net/
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