Customer Value Management
 
We are currently seeking a high caliber professional to join our department as Manager Data Analytics and CRM. 
 

Principal responsibilities:

• Keen to take initiatives to translate business problems into analytics-led solutions with appropriate methodology, manage the business application effectively and evaluate the results rigorously.
• Work closely with business teams, highly sensitive to state of business and anticipative of business problems and priorities. 
• Conduct analysis and insight generation to explore strategic business opportunities, formulate actionable recommendations, and optimize customer contact.  
• Implement sales and service contact leads integrating omni-channel customer journeys to drive target business outcome
• Support customer targeting programs/ activities (i.e. the identification, sizing, description of new customer marketing opportunities, and performance monitoring) to achieve the business plan
• Contribute to end-to-end customer engagement journey design, the required process and system development through real-time decisioning e.g. Pega and direct / manned contact channels
• Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment
• Share knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment
• Adhere to HSBC policy, procedures and control requirements applicable to day-to-day working, exceptional and project activities