Manager to Assistant Vice President, Marketing Planning & Promotion - RBD
Industrial and Commercial Bank of China (Asia) Limited
- Company Industries：Banking
Job Information
- Post Date：2022-10-13
- Career Level：Middle
- Location：Central
- Yr(s) of Exp：2 years
- Qualification：Degree
- Employment Type：Full Time
- Job Function：Banking / Finance Retail Banking
Job Description
- Oversee the execution of marketing campaigns and sales promotion programs, monitor results and conduct post-event review and fulfillment
- Assist to oversee the marketing budget of retail banking, monitor the market spent and all out-payments
- Formulate and execute promotion plans (through advertising, social media, press release etc) for promotions and brand exposure
- Organize customer experience events for acquisition or loyalty building
- Explore partnership opportunities and to develop joint promotions
- Identify PR angles to generate media exposure of the Bank
- Conduct marketing research to keep track of promotions and activities by key market players
- Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement
- University graduate
- Preferably degree in Business Administration, Marketing or Communications
- 8-10 years of work experience in banking industry with exposure to marketing promotions, PR, customer events and project management
- Good command of spoken and written English and Chinese, including Putonghua
- Strong business sense with good analytical skills
- Good interpersonal, leadership and project management skills
- Able to work under pressure and tight deadlines
Company Info
Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is a licensed bank incorporated in Hong Kong. It has 53 branches, 18 “Elite Club” Wealth Management Centres and 4 commercial business centres in Hong Kong. It is principally engaged in banking, financial and other financial related services with focus on retail banking, commercial banking as well as corporate banking business. Chinese Mercantile Bank and ICBC (Asia) Investment Management Company Limited, the wholly-owned subsidiaries of ICBC (Asia), are specialized in the RMB services in Mainland China and the investment management businesses with a focus on Asia respectively. ICBC (Asia) is the flagship of Hong Kong banking business of Industrial and Commercial Bank of China Limited, the largest commercial bank in Mainland China (in terms of total assets).
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