AVP, Credit Card Marketing
China Construction Bank (Asia) Corporation Limited
- Company Industries：Financial Services
Job Information
- Post Date：2022-10-11
- Location：Kowloon Bay
- Employment Type：Full Time
- Job Function：Banking / Finance Others Marketing / Public Relations Marketing - Brand / Product Management
Job Description
Main Responsibilities:
- Implement marketing initiatives and activities to maximize interest income and fee income contribution through developing usage and merchant promotion activities.
- Assist in developing innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
- Develop strong relationship with merchants and come up with attractive usage offers
- Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
- Monitor and analyze program results and recommend improvement for future campaigns
- Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage campaign
- Robustly monitor program expenses
- Work on various bank-wide ad hoc strategic projects
- Support the customer communications on mortgage loan program
- Ensure all launched programs are in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.
- Assist in developing innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
- Develop strong relationship with merchants and come up with attractive usage offers
- Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
- Monitor and analyze program results and recommend improvement for future campaigns
- Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage campaign
- Robustly monitor program expenses
- Work on various bank-wide ad hoc strategic projects
- Support the customer communications on mortgage loan program
- Ensure all launched programs are in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.
Requirements:
- University degree, preferably in marketing or equivalent
- Minimum 6 years marketing experience, preferably in credit card / consumer banking, with minimum 2 years of people management experience
- Good network established with external partners and merchants will be an added advantage A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
- Aggressive, result-oriented. good communication and interpersonal skills
- Good coordination and project management skills and good problem solving skills
- Strong marketing planning and execution skills from research, communication to promotion
- Strong communications and interpersonal skills and attentive to details
- Proficient in spoken and written English, Cantonese and Putonghua
- Minimum 6 years marketing experience, preferably in credit card / consumer banking, with minimum 2 years of people management experience
- Good network established with external partners and merchants will be an added advantage A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
- Aggressive, result-oriented. good communication and interpersonal skills
- Good coordination and project management skills and good problem solving skills
- Strong marketing planning and execution skills from research, communication to promotion
- Strong communications and interpersonal skills and attentive to details
- Proficient in spoken and written English, Cantonese and Putonghua
Company Info
China Construction Bank (Asia) Corporation Limited [“CCB (Asia)”] is the retail and commercial business platform of China Construction Bank Corporation [“CCB”] in Hong Kong. As of June 30, 2017, CCB (Asia) has 50 branches in Hong Kong and offers a wide array of banking products and services to customers, including consumer banking services, commercial banking services, corporate banking services, private banking services and cross-border financial services, etc.
We’re inviting high caliber professionals to share our vision and mark our success together.
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