Customer Analytics & Data Science Manager (Campaign)
Bank of China (Hong Kong) Limited
- Company Industries:Financial Services
Job Information
- Post Date:2022-10-19
- Career Level:Middle
- Location:Central
- Yr(s) of Exp:5 years
- Qualification:Degree
- Employment Type:Full Time
- Job Function:Banking / Finance Retail Banking
- Benefits:Life insurance, Medical insurance
Job Description
Responsibilities:
- Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
- Provide campaign execution supports driving for segment/ product direction & strategies
- Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
- Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
- Produce analytics reports for both regular and campaign specific needs
- Take part in analytical model development to achieve business objectives
- Identify and coordinate special projects and initiatives
Requirements:
- Degree holder with major in quantitative, numerical science or related disciplines
- At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
- Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
- A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
- Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua
Company Info
Join Bank of China (Hong Kong)! Be a dynamic member of our team.
- We commit to excellence and professionalism
- We value people
We offer challenging and rewarding careers that will further your personal development.
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