VP/FVP, Credit Card Marketing
China Construction Bank (Asia) Corporation Limited
- Company Industries：Financial Services
Job Information
- Post Date：2022-10-19
- Location：Kowloon Bay
- Employment Type：Full Time
- Job Function：Banking / Finance Others Marketing / Public Relations Marketing - Brand / Product Management
Job Description
Main Responsibilities
- Develop card marketing strategies and plan; lead the team to implement marketing initiatives and activities to maximize interest income and fee income contribution through developing usage and merchant promotion activities as well as managing card portfolio business.
- Strengthen the market position of the Bank's credit card in the market via expanding wallet share
- Develop innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
- Develop strong relationship with merchants and come up with attractive usage offers
- Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
- Monitor and analyze program results and recommend improvement for future campaigns
- Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage and portfolio management campaign
- Robustly monitor program expenses
- Strongly based on customer analytics and segmentation to recommend and execute robust schedule of card portfolio activities including Personal Instalment Loan / Advance Cash Out / Cash Advance / Statement instalment loan
- Act / counter-act to market changes and activities to defend and grow AR & Card IBAR
- Recommend card loan pricing strategy based on program nature, business objectives, targets and score model on predicted behaviour
- Work on various bank-wide ad hoc strategic projects
- Support the customer communications on mortgage loan program
- Ensure the team is in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.
- Strengthen the market position of the Bank's credit card in the market via expanding wallet share
- Develop innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
- Develop strong relationship with merchants and come up with attractive usage offers
- Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
- Monitor and analyze program results and recommend improvement for future campaigns
- Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage and portfolio management campaign
- Robustly monitor program expenses
- Strongly based on customer analytics and segmentation to recommend and execute robust schedule of card portfolio activities including Personal Instalment Loan / Advance Cash Out / Cash Advance / Statement instalment loan
- Act / counter-act to market changes and activities to defend and grow AR & Card IBAR
- Recommend card loan pricing strategy based on program nature, business objectives, targets and score model on predicted behaviour
- Work on various bank-wide ad hoc strategic projects
- Support the customer communications on mortgage loan program
- Ensure the team is in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.
Requirements
- University degree, preferably in marketing or equivalent
- Minimum 10 years marketing experience, preferably in credit card / consumer banking, with minimum 3 years of people management experience
- Good network established with external partners and merchants
- A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
- Aggressive, result-oriented and sensitive to market with strong business acumen
- Excellent in project management and problem solving skills
- Strong marketing planning and execution skills from research, communication to promotion
- Strong communications and interpersonal skills
- Good leadership skill
- Fluent spoken and written English, Cantonese and Putonghua
- Minimum 10 years marketing experience, preferably in credit card / consumer banking, with minimum 3 years of people management experience
- Good network established with external partners and merchants
- A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
- Aggressive, result-oriented and sensitive to market with strong business acumen
- Excellent in project management and problem solving skills
- Strong marketing planning and execution skills from research, communication to promotion
- Strong communications and interpersonal skills
- Good leadership skill
- Fluent spoken and written English, Cantonese and Putonghua
Company Info
China Construction Bank (Asia) Corporation Limited [“CCB (Asia)”] is the retail and commercial business platform of China Construction Bank Corporation [“CCB”] in Hong Kong. As of June 30, 2017, CCB (Asia) has 50 branches in Hong Kong and offers a wide array of banking products and services to customers, including consumer banking services, commercial banking services, corporate banking services, private banking services and cross-border financial services, etc.
We’re inviting high caliber professionals to share our vision and mark our success together.
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