1. Planning, implementing, monitoring and measuring marketing strategies and promotions against budgets in accordance with the company's strategic objectives.

2. Leading the team in developing marketing and brand development strategies, business promotion plans and driving customer acquisition.

3. Analyze and measure the marketing effectiveness of all ATL and BTL marketing channels and provide recommendations to improve the performance of marketing strategies to drive growth.

4. Manage and coordinate the marketing branding department, develop and update departmental systems and process specifications to ensure efficient, accurate and timely execution of all marketing strategies at effective levels.

5. Reposition the marketing brand, accurately position and differentiate brand attributes and target groups to create the brand image of the market leading innovative financial services platform.

6. Monitor and analyze marketing costs and campaign effectiveness, make quick and effective strategy adjustments or strategy recommendations based on data and user feedback.

Job Requirements

1. Bachelor degree or above in marketing, journalism, advertising, financial management or other related disciplines.

2. Familiar with Hong Kong market, proficient in ATL and BTL marketing pipeline promotion and branding in Hong Kong, with relevant resources.

3. Minimum 10 years’ experience in the FMCG retail industry and proficiency in Digital and Financial marketing.

4. Preferably with relevant working experience in Internet companies, fluent in English and Chinese.

5. Strong business sense, result oriented, positive and motivated

Zero Finance, a subsidiary of Termbray Industries International (Holdings) Limited - Stock code: 0093, is a financial technology company committed to provide a “Zero Limit, Zero Wait, and Zero Pain” smart financial solution to the public. To cope with our rapid business expansion of X Wallet eXpress automated personal loan service and other financial services, we are now seeking for a high-caliber professional to take up this challenging role.

Hero Product - X Wallet
X Wallet breaks the traditional way of lending using Machine Learning and data analysis to deliver an automated loan approval result in 15 seconds. Users will only need open X Wallet mobile app to verify their identity with the HKID card and enter general personal information to get the loan approval result, the fund will be transferred through FPS instantly to the bank account after the loan contract is confirmed, the whole process will be within minutes.