Responsibilities

1. Sales & Distribution Management

• Regularly assess the market situation and trend, as well as competition, in order to sustain and strengthen our brand’s positioning in the market. 
• Develop and execute action plans for optimization of sales distribution and performance. Measure results and define next steps. 
• Provide business analysis and presentations on a regular basis and prepare yearly budgets and latest estimates to the management. 
• Clearly communicate the sales and product strategies to frontline staff to ensure alignment on key objectives and goals of organization on a local, regional, and global level. 
• Work closely with Training Manager to ensure all frontline staff are equipped with adequate knowledge and training to deliver qualitative storytelling and selling ceremony. 
• Follow up closely on all selling and invoicing process to ensure all the compliance and golden rules are respected. 

2. Distribution Network Development

• Assist in the preparation of 5-year business plans.
• Assist in projects for boutique openings, renovations, expansions, and closings in terms of liaising with landlords, architects, contractors and APLB’s Retail Department.
• Monitor and benchmark competitors’ retail networks and identify new boutique openings or relocation opportunities.
• Build strong relationship with key real estate / landlords to ensure that the Brand gets priority for new and best retail locations. 
• Manage the search and discussion process of retail business opportunities and project negotiation with relevant landlords and partners, and to lead lease negotiations.

3. Merchandising & Logistics

• Ensure adequate and timely product deliveries. 
• Monitor deliveries and communicate with headquarters to ensure proper product supply.
• Ensure appropriate stock levels: subsidiary, boutique(s) and wholesale network.
• Fully utilize the available market stock to maximize fluidity and revenues.
• Work with boutique managers to plan and execute allocation, achieve quantitative and qualitative goals, and ensure that client requests are adequately addressed and fulfilled.
• Update distribution network information on the Internet and Sugar database at all times.
• Manage the efficiency of the logistics and warehouse coordination.
• Prepare information and presentations for internal and external meetings.

4. Risk Management

• Observe, monitor and report any legal and fiscal issues; assess and control any administrative, operational, customs, insurance, legal, fiscal, social risk.
• Follow-up in key issues in order to minimize the risk exposure and to secure a coherent and efficient risk management.
• Corporate compliance: follow the rules of corporate compliance defined by the company strictly and at all times.

5. Human Resources Management

• Assist and advise the management in the hiring and structuring in the frontline team. 
• Manage the team effectively, developing a strong team spirit and a high sense of purpose.
• Define with the Training Manager the training and coaching programs for the retail staff (sales competencies, product knowledge, customer service excellence) and plan SWAP & AP Academy sessions.
• Assist in boutique KPI evaluation by liaising closely with frontline team and HQ.