We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be a specialist in Google Ads or META platform running. As a Digital Marketing Specialist in the immigration industry, you will play a crucial role in enhancing our online presence, reaching our target audience, and driving leads and results.

Campaign Management:

• Develop, execute, and oversee multimedia advertising campaigns on the Google Ads or META platform to enhance awareness of our immigration services. Tailor campaigns to align with our target audience's preferences and interests within the immigration sector, with the primary objective of acquiring more leads.
• Work closely with the creative team to design visually appealing ad creatives for digital and traditional media. Ensure that ad content is aligned with the company's messaging and branding guidelines.
• Efficiently allocate advertising budgets across different channels and campaigns. Monitor spending, analyze cost per acquisition (CPA), and adjust budgets as needed to maximize ROI.
• Regularly assess campaign performance by analyzing key performance indicators (KPIs), including conversion rates, click-through rates, impressions, and cost per conversion. Prepare comprehensive reports to share insights and recommend improvements.

Analytics and Reporting:

• Utilize marketing analytics tools to track and measure the performance of marketing efforts.
• Generate regular reports that provide insights into key metrics, campaign effectiveness, and ROI.
• Track key metrics such as website traffic, engagement, lead generation, and conversion rates.
• Use data to refine strategies, improve content quality and make informed marketing decisions.

Requirements:

• Online Savvy, high command of English written skill with excellent interpersonal skills Diploma and above preferred.
• Proven experience in Google Ads or META campaign planning, and SEM optimization.
• Good work attitude and must be meticulous, organized, reliable and able to handle work pressure well.
• Highly motivated, results-driven and confident individual.
• Independent and able to work under minimum supervision.
• Excellent writing and communication skills both in English and Chinese.
  Flexibility to adapt to changing priorities.