What you’ll get from working at Magic Compass:

• Competitive compensation and benefits plus discretionary performance bonus
• Comprehensive Medical insurance coverage
• Five-days work, bank holiday, Birthday Leave
• Convenient working locations
• International exposure in your career and building a global interpersonal network

Responsibilities:
 

• Formulate integrated marketing plans based on product growth strategies, integrate exhibitions, summits, institutions recourses to reach the goal of gaining institutional clients;
• Familiar with major financial markets, understand the characteristics of various financial derivative products and user portraits, diagnose problems from the perspective of the product marketing;
• Monitor and analyze organic search performance metrics within the search landscape using tools such as Google Analytics, SEMrush, or Moz;
• Conduct in-depth keyword research to identify B2B opportunities for optimizing website content and enhancing search visibility;
• Implement on-page and off-page SEO strategies tailored to our sector to improve our website's search rankings and relevance;
• Perform regular site audits to identify technical SEO issues specific and recommend solutions for improved crawlability and indexability;
• Excellent strategic planning and writing skills; Independent contributor to business proposals, white papers, research proposals and analysis report etc.
• Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns and advise the sales & marketing team on opportunities/actions for optimization (effectiveness and efficiency);
• Perform other ad-hoc projects and task as assigned by the management.

Requirements:
 

• Bachelor's degree holder or above in Sales, Marketing, Advertising, Communications, Business Administration or related disciplines;
• Minimum 5 years’ relevant experience in SEO / sales & marketing of which 3 years are in managerial grade, familiar with the Financial / Securities and Brokerage / Fintech / IT industry is preferable; more than 3 years of experience in overseas APP user-growth marketing, excellent academic achievement and team management experience are preferred;
• Be familiar with major financial products and users, strong and long exposure in financial industry, independently produce marketing strategies based on industry perspectives;
• Data-sensitive, proficient in marketing analysis tools and growth models of mainstream media platforms, experience in paid-media growth and revenue-growth practical cases preferred;
• Good knowledge on Google Tag Manager, PowerBI, Google Analytics, Adobe Analytics and Adobe Marketing Platform;
• Proficiency in SEO tools and platforms such as Google Analytics, SEMrush, Moz, and Ahrefs. Strong understanding of B2B-specific search engine algorithms, ranking factors, and SEO best practices;
• Familiarity with HTML, CSS, and website architecture; ability to adapt =SEO strategies to evolving trends and technologies;
• Excellent interpersonal, presentation, proactive, good data analytical and problem-solving skills; Ability to think creatively with an excellent business sense;
• A creative thinker with strong business acumen - you excel at narrative driven content and love inventing fresh/interesting ways to tell stories; while understanding what compels our audiences to take action to drive business needs;
• Fluent in both spoken and written English and Chinese, Mandarin is required
• Immediate available is preferred.

                Less experience will be considered as Assistant Digital Marketing Manager.

 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/similar posts within the Magic Compass.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.