About Employer:
My client is a leading mobile game firm in China. In order to expand their business globally, they are seeking a Manager of Global Brand Marketing.

Job Responsibilities:

Reporting directly to the Global Game Marketing Leader, you will be responsible for brand marketing of our mobile games. Collaborating with PGC, UGC, PR, and other media outlets, you will generate key topics around game content. You will also partner with major IPs, events, or other brands to create game-related discussions and online/offline activities to enhance brand influence.

Motivating potential players to download the game, you will leverage trending topics, player preferences, creative production plans, and incentive programs. You will collaborate with KOLs to create advertising content and videos, thereby boosting game promotion capabilities.

Requirements:

• Bachelor's degree or above.
• At least 5 years of global marketing experience.
• Deep understanding of overseas players' culture, history, preferences, and taboos.
• Strong teamwork skills, with the ability to collaborate effectively with others.
• Ability to thrive under pressure and adapt quickly.
• Proficiency in Chinese, English, or Japanese.

*This position is managed by consultant Charlie KE. If you are interested in this position, please click to apply.
*All collected information will be used for recruitment purposes only and will be kept confidential.