PRIMARY OBJECTIVE

The Marketing Assistant Manager will support the Department Head /Manager to develop related marketing strategies in line with company direction. The incumbent will be responsible for leading and managing the marketing functions for the Shilla Duty Free (Hong Kong and Macau) which includes but not limited to the following functions:
 

1. Promote Shilla and communicate our brand to our target customers through mix of communication and Channels;
2. Develop and maintain strategic alliances with business partners to expand brand awareness, customer database and sales through dynamic and tactical promotions/ activities;
3. Promote CRM campaign and activities to strengthen customer’s relation and loyalty as well as enrich total customer shopping experience;
4. Reach out to prospect and business partners to expend brand awareness and implement marketing strategic to suit the needs of the HK/ Macau travel market;
5. Provide budget forecast on all marketing expenses on a job basis, ensure all activities is accompanied by a pre and post initiative report with clear ROI measurements in place;
6. Provide detailed marketing expense estimation and KPI on each marketing promotion for getting management approval.

  JOB DUTIES & RESPONSIBILITIES 
 

Strategic Marketing
 

• Develop and drive integrated marketing strategy for the brand and execute the strategic marketing plan once approved by Director
• Manage in developing, modifying and executing functional/ business unit processes which affect business functional

Data Analysis and Report Development

• Develop and analyze sales data for comprehensive market report to support and benchmark promotion decision and activities

Marketing Budget Management
 

• Overall responsible for cost forecasting, ensure control and yield for each activities undertaken
• Ensure all activity is accompanied by a pre and post initiative report with clear ROI measurements in place
• Secure profitable partnerships and develop potential partnership opportunities.

 Brand and Corporate Partnerships

• Develop and maintain strategic alliances with business partners to expand the Company’s brand awareness and/or increase revenue through dynamic promotions, publicity/PR programmes
• Support all external stakeholders negotiation, management and execution to ensure optimal shopping experiences for the customers

In Store Marketing

• Drive marketing activities to strengthen customer’s relation and loyalty to enrich total customer shopping experience
• Oversee and communicate with Operations team for all function related to corporate promotions activities internal and external cooperation
   

Advertising and PR
 

• Oversee overall planning, development and execution of advertising & PR strategies to promote The Shilla - Beauty&You to target consumers.
• Stakeholders negotiation, management and execution to ensure optimal shopping experiences for the customers

Visual Merchandising

• Work with Visual Merchandising department to ensure promotion message is well communicated and organized through optimal visual displays and graphics in store

Digital Marketing
 

• Work with Digital Marketing team for online to offline promotion to drive conversion rate in shop

KEY REQUIREMENTS & COMPETENCIES

• The ideal candidate has a natural commercial attitude, and is highly motivated and results oriented.
• Minimum 8 years of related work experience and 5 years in managerial role in marketing, preferably in a Beauty, Fashion, FMCG or travel retail environment. With B2B marketing experience is an advantage.
• Bachelor Degree in Marketing/ Business Administration or equivalent
• Excellent interpersonal & team-working skills and presentation skills. Customer oriented.
• Business acumen and operations Knowledge within the Retail Industry and/or the Loyalty
• Proven strong problem-solving skills and a customer-focused mindset
• Experience working with a wide range of external providers, stakeholders and managing agencies and external partners
• Loyalty / CRM / Data experience is ideal but not a must
• Good project and time management skills
• Proficient in MS Office
• Strong written and verbal communication skill in English, Putonghua and Cantonese
• Open to innovation and contemporary approach to managing various customer profiles
• Able to work under pressure