This position will be responsible for BRAFTOVI®, MEKTOVI®, NERLYNX® and NAVELBINE® product life cycle management including marketing strategy development and campaign execution to deliver the business objectives.

KEY ACCOUNTABILITIES

(Identify 5 up to 10 main missions of your position. Use ACTION VERBS that best convey the primary or secondary responsibilities of the position. Completing these fields are key to achieving results in this position. For each identified result field, provide details on the action or actions that might enable you to directly or indirectly contribute to achieving this result).

• Analyze and evaluate market trends and dynamics to ensure competitive positioning using appropriate tools and taking corrective actions, if required to meet business objectives

• Develop marketing and sales strategy for the assigned portfolio, plan for new launches, achieve brand KPIs, identify new customer segments and enhance the brand image

• Develop brand plans to achieve brand KPIs and enhance the brand image. Control and regularly evaluate brand plans and budget to ensure they are delivering positive ROI and are within agreed budget

• Ensure development of key dashboard for the assigned portfolio to track progress and highlight issues

• Develop brand campaigns and promotional materials for the assigned portfolio

• Ensure smooth and effective execution of all related marketing activities

• Support Sales team on hospital listing by providing materials and documents and field visits

• Partner sales team to execute on brand strategies while building strong brand identity

• Lead sales team training 

• Ensure effective adherence and implementation of Governance processes and policies

• Ensure effective cross functional engagement and alignment of strategies/plans with other internal functions to ensure outstanding execution

POSITION CONTEXT AND ISSUES

(State the most striking characteristics of the (internal and external) environment / context in which your position is developed, and that directly affects your activities. Briefly describe the most complex problems to be solved and the difficulties to be overcome. Specify your level of autonomy (work organisation, freedom of action, control of activities).

This position shall work closely with Medical, Sales  Compliance , Finance and Supply Chain (distributors inclusive) to ensure all activities are well executed. Get KOL advocacy for the product range and contributes to team effort by accomplishing related results as needed.

DIMENSIONS

(State the figures that best characterise the activities in which your position has an influence and the importance of the resources that are entrusted to you: sales, operating budget, investments, workforce … (on an annual basis and state the year of reference).

• Revenus  
• MOP
• Workforce
• Own budget
• Number of activities and products 

TRAINING, WORK EXPERIENCE AND RELATED SKILLS

(State the required profile that would appropriately fit the position such as previously defined. Specify theoretical and vocational knowledge as well as the related skills and experiences)

Work experience 

• With Minimum 2~3 years’ experience in brand marketing with professional background in oncology, with breast cancer or colorectal cancer preferred.
• Rich experiences in translating brand elements into plans and go-to-market strategies, brand activity implementation and KPI tracking;
• Bilingual (English & Chinese) written and oral communication skills
• Technical skills: familiar with PPT and excel

Interpersonal skills

• Strong communication skill 
• A good team player
• Logical, result oriented, demonstrate sense of urgency while balance the needs of others